sales channel management


Ever wondered how you can optimize your sales outreach efforts?

Develop the acumen to evaluate and identify sales channels which are most likely to yield returns for your

With digitalization, we now have more sales channels than ever – how can we narrow in on the right channels by

 – Assessing the costs and benefits for opportunities arising from different channel options?

– Economizing resources used to manage online assets through key assets and metrics?

– Developing metrics to track the performance of sales and incentives?


Course  Objectives

Join us for our 2 – day Sales Channel Management – Scaling Further Faster Course and learn how to

  • Assess opportunities offered by different channels by evaluating existing capabilities and opportunities
  • Define the appropriate channel mix and recommend the most suitable channel partners to execute the strategy
  • Utilize cost-benefit analysis to assess the feasibility of initiatives in managing risks posed by different channel options
  • Define brand communication guidelines and marketing plans to ensure message consistency across channels
  • Evaluate the viability of online channels both for generating leads as well as for driving sales growth
  • Utilize key assets and metrics to manage multiple online assets with minimum resources
  • sales channel management

Target Audience

This course is meant for:

  • Sales, Marketing, Senior Executives Distribution Managers/Directors, and anyone who is actively engaged in distribution and channel management or also responsible for creating and managing channels of distribution in manufacturing, wholesales, retail and service firms.
  • The workshop is also designed for channel managers and anyone managing or actively selling through distributor networks or independent manufacturer’s representatives.
  • Entrepreneurs/ senior leaders in need of a strategic go-to-market strategy

Course Fees

Full course fees: $856.00 (inclusive of GST)

Company Sponsored Self-Sponsored

Singaporean aged from  21-39


Singaporean Aged >= 40
Singaporean & PR

Singaporean & PR


Singaporean aged >=40
$296.00 $456.00 $296.00 $456.00 $296.00



  • Company sponsored – Absentee Payroll applicable ▪ SME ($7.50/hr) & Non-SME ($4.50/hr)
  • Skillsfuture Credit eligible for Singapore Citizens aged 25 and above.
  • Trainees are entitled to the training grant when they meet 75% of the training attendance and pass
    the requisite assessment.

    Course Schedule

    Duration: 2 day, 16 hour

    Live Virtual Learning – ZOOM

    1,2, & 3 Jul 2024, 9am to 6pm @ ZOOM


    Delivery Mode

    Live Virtual Learning – ZOOM

    For more information/ registration or Group / In-House Training, please contact Jaslyn @ 6278 9785 or email

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