This course covers how to evaluate channel options and recommend optimal channels and partners, and formulate performance guidelines for channel partners to abide by. This also includes the assessment and selection of suitable channel partners, the establishment and expansion of alliances with channel partners, and the maintenance of a committed network of distributors.

Course  Objectives

By the end of the course, the learner is able to:

  • Determine the profitable sales channels and decide on the types of channels that would work best for the business.
  • Assess the business viability of e-commerce and online sales channels using cost-benefit analysis and risk assessment.
  • Recommend optimal sales channels and distribution partners that align to the organisation’s branding.
  • Formulate consistent brand guidelines and messaging across all sales channels.
  • Develop an incentive system that supports the performance of channels to customer satisfaction.
  • Develop a performance tracking system using Microsoft Excel to analyse the performance of multiple sales channels for optimisations.
  • Manage online sales channels and e-commerce.

Course  Outline

  • SALES CHANNEL MANAGEMENTConcepts of Channel Distribution and Processes
  • Assess Market Potentials
  • Recognizing and Utilizing Market Potentials
  • Cost Benefit Analysis and Risk assessment
  • Sales Channel Options using Cost Benefits Analysis Tool
  • Advantage and Disadvantage of various distribution channels and partners
  • Assess Business Viability on Ecommerce and Online Sales Channels
  • Branding and Marketing Guidelines for Channel Management Strategy on Channel Partners
  • Optimise Sales Channels and Distribution Partners
  • Build Guidelines and Messaging for Sales Channels
  • Performance Management and Incentive System Design
  • Develop Channel Performance Tracking System
  • Online Channels of Distribution
  • Ecommerce Basics
  • Ecommerce Enablers And Multichannel Management
  • Multi-Channel Platform

Target Audience

This course is meant for:

  • Sales, Marketing, Senior Executives Distribution Managers/Directors, and anyone who is actively engaged in distribution and channel management or also responsible for creating and managing channels of distribution in manufacturing, wholesales, retail and service firms.
  • The workshop is also designed for channel managers and anyone managing or actively selling through distributor networks or independent manufacturer’s representatives.
  • Entrepreneurs/ senior leaders in need of a strategic go-to-market strategy

Course Fees

Full course fees: $1284.00 (inclusive of GST)

Company Sponsored




Singaporean aged from  21-39 


Singaporean Aged >= 40

Singaporean & PR 

Singaporean & PR


Singaporean aged >=40








  • Company sponsored – Absentee Payroll applicable ▪ SME ($7.50/hr) & Non-SME ($4.50/hr)
  • Skillsfuture Credit eligible for Singapore Citizens aged 25 and above.
  • Trainees are entitled to the training grant when they meet 75% of the training attendance and pass
    the requisite assessment.

    Course Schedule

    Duration: 3 day, 24 hours

    Face to Face, classroom mode

    23,24 & 25 Jun 2021, 9am to 6pm @ Central Singapore (nearest MRT, Somerset)

    Delivery Mode

    Face to Face, Classroom Training

    For more information/ registration or Group / In-House Training, please contact Jaslyn @ 6278 9785 or email

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