Google Analytics

analyticGoogle Analytics offers the best analytics tool by Google and is available to anyone who has a Google account. It collects a variety of metrics to provide you with valuable insights about the online behaviour of visitors on your website.

Google Analytics provides useful information such as what pages your visitors visit on your site, duration of them staying on your site and what they click on to maximise your website’s performance and optimise your digital campaigns.

Course  Objective

This module is designed to train the learners on how to gather data through their website and analyse the data to gain insights of potential customers.

  • Essential knowledge and skills in linking organisation web properties to analytics tool to provide a holistic analysis of organisation web data.
  • Identify data metrics in Google Analytics based on organisation business environment and targets where learners can adopt practically.
  • Using Google Analytics tools to create dashboard and custom reports to compile and analyse relevant data for organisational needs across various functional units; hence, benefiting learner’s organisation.

Course Outline

  • Organisation Web Structure – Organisation Web Strategy, Content for Product and Services, Hypothesis Addressing Business Objectives
  • Web Analytic Tools – Technology in Analytics Tools, Technology Trend in Google Analytics, Tracking Tag
  • Data and Reports – Data Analytics Measurement Strategy, Report Format, Dimensions and Metrics
  • Segmentation and Tracking – System and Custom Segment, Analysing Growth and Churn, Linking Google Products
  • Consumer Behaviour and Customization – Dashboard and Custom Reports, Review Consumer Behaviour Data, Analysis of Consumer Behavioural Activities Flow
  • Conversion – Activity and Budget, Execute Goals and Funnel
  • Insights and Action – Evaluating Effectiveness of Data Analytics Tools, Review Relevance of Report and Data, Action Points for Decision Making

Course Fees (inclusive of GST)

Full course fees: S$556.40

Company Sponsored




Singaporean & PRs aged from  21-39 


Singaporean Aged >= 40

Singaporean & PRs

Singaporean & PRs









  1. Company sponsored – Absentee Payroll applicable ▪ SME  & Non-SME ($4.50/hr)
  2. Self-Sponsored Individuals are able to offset the fees from their skillsfuture credits
  3. Trainees are entitled to the training grant when they meet 75% of the training attendance and pass
        the requisite assessment.

Course Schedule

Total:  16 hrs, 2 day

8 & 9 Oct 2024,  8,30am to 5.30pm (classroom training @ Bt Merah)

Who is it for?

  • Corporate marketers who are familiar with traditional marketing channels but would need to upgrade themselves for the digital world;
  • Young and tech savvy digital native marketers who are looking to build upon their basic knowledge on digital marketing to better engage their customers via digital marketing platforms.
  • Professionals and small enterprise owners who are seeking to leverage on digital marketing strategies to increase the public’s awareness of their products and services

Entry Requirement

  • A minimum of one year of employment experience (preferably in sales and marketing)
  • Internet and social media savvy (in personal use)
  • Learner request to bring ThumbDrive


There is an assessment (Scenario-based objective questions, Portfolio, and Oral Interview) at the end of the 2-day course.

For more information/ registration or Group / In-House Training, please contact Jaslyn @ 6278 9785 or email

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