YouTube Marketing

Gone are the days when a few facebook posts and a tweet here and there would suffice.

Your online presence needs a lot more than that – and it needs to be strategic.

Don’t post any old content just for the sake of posting content – it’s not going to work.

You’ll soon find that the time, money, energy, and resources you’re putting into your digital marketing may be unfruitful.

Small businesses must continually think of ways to get their products and services in front of as many people as possible, all without breaking the bank. However, a well-thought-out YouTube strategy can massively pay off for your brand.

YouTube is free to use, you can produce videos for very cheap and even free if needed.

Creating videos does not need to be this massive production. More often than not, a quality smartphone and good lighting will get the job done.

This two-day course will allow you to create a YouTube video marketing strategy, launch your strategy, manage your YouTube channel.

Course Objectives

  • Recognise the prevalence of video in social media and its importance as a marketing medium for businesses

  • Create SMART video marketing goals

  • Craft out video marketing content strategy

  • Set up a personal or brand YouTube channel with appropriate customizations

  • Discover potential keywords for ranking of video content for increased visibility on YouTube

  • Conduct on-page SEO audit for YouTube channel

Course Outline

The Role of Video in Social Media Marketing

  • Characteristics of customer behaviour in relation to social media use

  • Values of building a community of advocates on a social media platform

  • Considerations of consumer reviews and user-generated content

  • Keep up-to-date with the market and consumer trends that might impact the intended social media marketing objectives or messages

Setting SMART Video Marketing Goals

  • Key elements of an organisational social media plan

  • Formulate social media strategy plans, policies, standards and guidelines

  • Establish performance targets aligned to brand and marketing strategies and objectives

  • Landing page: the last critical mile

Video Marketing Content Strategy

  • Key elements of an organisational social media plan

  • Formulate social media strategy plans, policies, standards and guidelines

Setting Your YouTube Channel

  • Privacy legislation and confidentially requirements

  • Copyright and intellectual property considerations

  • Values of building a community of advocates on a social media platform

  • Formulate social media strategy plans, policies, standards and guidelines

  • Establish communication plan & guidelines

YouTube Search Engine Optimization

  • Techniques for measuring Return on Investment (ROI) and marketing attribution

  • Calculate ROI, marketing attribution and overall marketing effectiveness using business metrics

  • Considerations of consumer reviews and user-generated content

  • Establish positive relationships with industry and social media colleagues such as influencers and bloggers

  • Evaluate various types of technology tools to assist in the management of social media platforms

  • Keep up-to-date with the market and consumer trends that might impact the intended social media marketing objectives or messages

YouTube Advertising

  • Privacy legislation & Confidentiality requirements

  • Characteristics of consumer behaviour in relation to social media use

  • Establish performance targets aligned to brand and marketing strategies and objectives

  • Evaluate various types of technology tools to assist in the management of social media platforms

  • Set the budget requirements for deployment of social media marketing activities

  • Evaluate various types of technology tools to assist in the management of social media platforms

  • Copyright & intellectual property considerations

Performance Tracking and Optimization

  • Considerations of consumer reviews and user-generated content

  • Establish performance targets aligned to brand and marketing strategies and objectives

  • Set the budget requirements for the deployment of social media marketing activities

  • Keep up-to-date with the market and consumer trends that might impact the intended social media marketing objectives or messages

Target Audience

This course is designed for the following audience groups:

  • Corporate marketers who are familiar with traditional marketing channels but would need to upgrade themselves for the digital world;

  • Young and tech savvy digital native marketers who are looking to build upon their basic knowledge on digital marketing to better engage their customers via digital marketing platforms;

  • Professionals and small enterprise owners who are seeking to leverage on digital marketing strategies to increase the public’s awareness of their products and services

Pre-Requisite

  • Participants need to have the basic computer knowledge to navigate the Internet for research purposes.

  • Participants are highly encouraged to bring their personal laptops so that recommended marketing tools and their respective passwords can be saved on their own laptops to make it more convenient for the next login.

  • Should participants choose not to bring their personal laptops, then we can provide each participant with a laptop for the duration of the course.

Course Fees

Full course fees: $1057.16 (Inclusive of GST)

Company Sponsored

Self-Sponsored

SME

Non-SME

Singaporean aged from 21-39  

Singaporean

Singaporean aged >= 40

Singaporean & PRs

Singaporean & PRs

Singaporean aged >= 40

$365.56

$563.16

$365.56

$563.16

$365.56

Note:

  • Company sponsored – Absentee Payroll applicable         

    • SME & Non-SME : $4.50 per hour

  • SkillsFuture Credit eligible for Singapore Citizens aged 25 and above.

  • Trainees are entitled to the training grant when they meet 75% of the training attendance and pass the requisite assessment.

Course Schedule

Face to Face, classroom mode

15 & 16 Sept 2022, 9am to 6pm @ JTC 

 

Delivery Mode

This is a 2-day practical oriented course that is delivered face-to-face classroom mode 

For more information/ registration or Group / In-House Training, please contact Jaslyn @ 6278 9785 or email jaslyn@cbsgroup.com.sg

RSS
Follow by Email