Social Media Marketing – Facebook & Instagram

FACEBOOKThis 2-day course equips learners with the necessary knowledge and skill to recognise the marketing opportunities, to plan, execute and optimise marketing campaigns on social media platforms. Your brand needs to ring loud and clear through all the right platforms and we’re going to show you how. Learn how to grow and engage a community around your offering. Give these people more to care about. Reach further with paid marketing and get deeper insights.

Course  Outline

In this course, you will learn how to plan and run effective ads campaigns on Facebook and Instagram using Facebook Ads Manager.

  • Choose suitable social media platform, Facebook page for business, Instagram, Matrices to monitor.
  • Engaging Customers on Social Media Platforms – Do and Don’ts on Facebook and Instagram, understand Sales Funnel, Create Facebook, Create Instagram and link, manage Facebook Insights, Facebook Business Ads Manager
  • Content Workflow and Guidelines – Copyright and intellectual guidelines, Call To Action, Content planner, Responding on social media
  • Campaign Measurement and Optimization – Social Media Marketing Tools, Hands-on with Hootsuite, Facebook Pixel, Standard Events and Custom Conversions, Facebook Audience and Targets, A/B Testing in Ads Manager, Facebook Tracking and Reporting
  • Content Workflow and Guidelines – Copyright and intellectual guidelines, Call To Action, Content planner, Responding on social media
  • Campaign Measurement and Optimization – Social Media Marketing Tools, Hands-on with Hootsuite, Facebook Pixel, Standard Events and Custom Conversions, Facebook Audience and Targets, A/B Testing in Ads Manager, Facebook Tracking and Reporting

Course Fees

Full course fees: S$556.40

Company Sponsored

Self-Sponsored

SME

Non-SME

Singaporean & PRs aged from  21-39 

Singaporean Aged >= 40

Singaporean & PRs

Singaporean & PRs

$156.40

$284.40

 

$284.40

$156.40

 

Note:

  • Company sponsored – Absentee Payroll applicable ▪ SME ($7.50/hr) & Non-SME ($4.50/hr)
  • Skillsfuture Credit eligible for Singapore Citizens aged 25 and above.
  • Trainees are entitled to the training grant when they meet 75% of the training attendance and pass
    the requisite assessment.

Course Schedule

Total:  16 hrs, 2 day

8 & 9 Apr (Thurs & Fri), 9am to 6pm (classroom training @ Bukit Merah)

29 & 30 Apr (Thurs & Fri), 9am to 6pm (classroom training @ Bukit Merah)

Who is it for?

  • For the directors, Manages and executives from an organisation and work directly in the  sales and marketing department
  • For the professionals and the small enterprise owners who are seeking to leverage digital marketing strategies to increase the public’s awareness of their products and services.
  • Anyone who needs to use social media to attract customers and prospects, cultivates leads, deepens customer relationships, increase brand awareness, and improves public perception and drive sales.

Entry Requirement

  • A minimum of one year of employment experience (preferably in sales and marketing)
  • Internet and social media savvy (in personal use)
  • Learner request to bring ThumbDrive

Assessment

There is an assessment (Scenario-based objective questions, Portfolio, and Oral Interview) at the end of the 2-day course.

For more information/ registration or Group / In-House Training, please contact Jaslyn @ 6278 9785 or email jaslyn@cbsgroup.com.sg

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