Writing for Results – Results-Oriented Writing for Busy Working Professionals

“We are what we Write”

Writing remains an important element as ever in organizational communication. With the variety of written information and increasing volume, we need to be able to write in a way that gets us the results that we want.

So how can we write more effectively to our readers? What are the key considerations in writing style and approach? How can we ensure the reader responds in the way we intended?

This 1-day workshop provides the answers to these questions.  With the use of examples as well as tips and techniques for enhancing your writing, the workshop will also provide you with a framework for structuring different types of emails.

Course Objectives

Get strategies and tips on how to communicate meaning clearly, show empathy and manage reader expectations so as to get the result of the writing.

Participants can expect to gain practical tips and techniques for enhancing their email writing skills in order to achieve the results they want.

The objectives are:

  • To consider and address the readers’ needs
  • To be able to organize and structure different types of messages more effectively
  • To use words and phrases that project a positive image and tone
  • To put into practice the key skills covered
Workshop Outline

Get different writing approaches that can be used to address the specific concerns of diverse readers in both positive and negative situations.

The workshop will include the following:

  • Introduction – the importance of writing effective emails and presenting a positive image
  • Understanding the 5Ws of effective writing – using the 5Ws for crafting more effective messages
  • Understanding the reader and purpose – using a more reader-centric approach to writing
  • Presenting information in a logical and organized way – techniques for organising different message types (positive and negative messages)
  • Using a positive tone– using appropriate words and phrases for the specific reader to build and maintain relationships
  • Projecting the right image presenting information with the reader in mind (word choices and sentence structure)
  • Editing and proofreading your writing – developing a systematic approach to editing and proofreading
Who Should Attend
  • Managers, executives, administrators, customer service, customer relations personnel who in the course of work need to write letters and email in response to colleagues and customers.
  • This long-standing and popular course is suitable for administrators, executives, senior officers and managers seeking to improve their written business communication skills.
  • “We continue to receive very positive comments about Emma’s courses from my staff members. Several people, including our internal communication manager, said that Emma provided the best one-day training courses. Many thanks for providing insights, tips and factoids that will enable our company to write and communicate even better to our bosses and stakeholders.”
    – Cynthia Zhuang, Marketing Manager, NETS Singapore
  • “Great business courses by Emma! I walk away with some great tips and insights which are not just ideas that have no practical consideration. The class’s spirit of spontaneity and engagement is also very encouraging for my learning. Every trainer should be able to keep the attention of the class just like she has.”
    – Jess Tang-Xin, Senior Admin Executive, Singapore Workforce Development Agency
  • “I loved Emma’s presentation style. She shares stories to help everyone relate to the business scenarios that we may encounter at work. She also simplifies concepts for everyone to understand easily. One of the best professional development courses I have been to. I will recommend my colleagues to join me for one of her other upcoming courses.”
    – Razline Maria, Senior Business Associate, Shangri-la Hotel Singapore

Business English and Communications Coach: Emma Jarman-Jones (MBA, Imperial College London in UK)

a woman in a black jacket standing in front of a blue wall.

Emma Jarman-Jones specialises in developing and enhancing workplace communication skills. This work includes writing, speaking, interpersonal and management skills training. She has over 15 years of experience training in Singapore, as well as regionally in Malaysia, Thailand, Indonesia and Vietnam.

Emma has worked as an external consultant and trainer with both private and public sectors, designing, customising and delivering programmes, and coaching individuals. She believes in the potential of every person and is dedicated to providing the highest quality of training that will benefit the individual, as well as the organisation. Emma holds an MBA from the Imperial College London in United Kingdom. She has also completed a Diploma in Human Resource Development at the Singapore Institute of Management, and is a certified People Developer Consultant.

Holiday Inn Atrium/ Holiday Inn Orchard/ Furama City Centre
31 Jul 2024


  9:00 am - 5:00 pm


1 Day


  S$550 (NETT)

Holiday Inn Atrium/ Holiday Inn Orchard/ Furama City Centre

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