In a world saturated with information and competing priorities, the ability to influence without authority has become the defining skill of exceptional leaders. This isn’t about manipulation or coercion—it’s about understanding the invisible architecture of human decision-making and learning to design conversations that create genuine buy-in.
The Influence Architecture Workshop takes you beyond traditional persuasion techniques into the neuroscience, psychology, and artistry of moving people to action. Through immersive simulations, real-world case dissections, and creative experimentation, you’ll discover why some ideas catch fire while others fall flat—and how to consistently be the person whose vision becomes reality.
This is not a lecture series. This is a laboratory where you’ll test, fail, refine, and ultimately master the frameworks that turn sceptics into champions and resistance into momentum.
🎭 High-Engagement Ratio: Less than 30% lecture, over 70% experiential activities
🧠 Neuroscience-Grounded: Every technique backed by behavioral research
🎨 Creative Expression: Using metaphor, visualization, and storytelling methods
🔄 Real-World Application: Participants work on actual influence challenges throughout
🤝 Peer Learning: Structured feedback and collective wisdom harvesting
“By the end of these two days, you won’t just understand influence—you’ll have practiced it, refined it, and developed a personal system you can deploy immediately. More importantly, you’ll see persuasion not as a set of tricks, but as the generous act of helping people see possibilities they couldn’t see before.”
Ivan Phua
Influence Architect | Behavioral Strategist | Master Trainer in Persuasion Without Authority
With over two decades of experience, Ivan Phua has become the trusted authority for leaders who need to move people and ideas without relying on positional power. As a Certified Advanced Behavioral Analyst and master facilitator, he transforms complex psychological principles into actionable strategies that work in boardrooms, cross-functional teams, and high-stakes conversations.
What sets Ivan apart is his relational approach. He creates the psychological safety for participants to experiment, learn from mistakes, and discover their authentic influence style. His dynamic, story-driven facilitation turns abstract concepts into practical skills that participants use immediately back at work.
Core Expertise
• Strategic Influence & Stakeholder Engagement – Turning sceptics into champions
• Leadership Without Authority – Building influence across organizational silos
• Change Management & Persuasion – Driving successful transformation initiatives
• Conflict Resolution & Difficult Conversations – Converting resistance into collaboration
• Behavioral Analysis & Adaptive Communication – Reading situations and adjusting in real-time
His clients range from senior executives and project managers to business development professionals and functional leaders across multinational corporations, local enterprises, and government institutions.
The Approach
Ivan’s workshops are practical laboratories where participants gain frameworks they can apply immediately. He sees resistance not as a roadblock, but as valuable feedback—showing exactly where influence strategies need adjustment. Because for Ivan, influence isn’t about winning arguments—it’s about building understanding and moving from resistance to action, one conversation at a time.
