CBS Master Trainer – Maximus Sia (MScIM) – Leadership Psychology Coach

“Gain the Psychology Advantage” – Lead from the INSIDE-OUT
As a Leadership Psychology Coach, Maximus Sia drives the following mission:
“To help leaders gain the Psychology Advantage in Leadership, cultivate Inner Clarity, build Mental Immunity, and develop the Psychological Capabilities to lead decisively and confidently in any conditions.”
Over the past 16 years, Maximus has engaged more than 50,000 leaders across Asia, from SMEs to global organisations, facilitating leadership workshops, seminars and executive development programmes for professionals, managers, directors and senior executives. With over 35 years of leadership experience, he has evolved into a seasoned Corporate Trainer, Master Practitioner in NLP, Public Speaker and Leadership Psychology Coach.
Gain the Psychology Advantage in Leadership
Through years of engaging with leaders, Maximus observed that today’s workplace has become increasingly complex and psychologically demanding. He believes the greatest challenge facing modern leaders is no longer a skills gap — it is a psychological capability gap.
“Psychological challenges require psychological capabilities.”
This conviction inspired him to develop The Psychology Advantage™ in Leadership, an evidence-informed framework that integrates psychology into leadership development to build resilient, adaptive and psychologically capable leaders. To further advance this work, Maximus is pursuing a doctoral research paper on this subject, with a PhD in Professional Coaching and Human Development at the International University of Professional Studies (IUPS, USA). Maximus advocates the integration of psychology as a core pillar of modern leadership development.
Clientele
Singapore Airlines, Applied Materials, the Ministry of Home Affairs (MHA) and its agencies, A*STAR, Home Team Science & Technology Agency (HTX), MINDEF, SkillsFuture Singapore (SSG), Yamato Transport, Singtel, OCBC, AIA Singapore, and many others.
SG60 Showcase
In celebration of Singapore’s 60th year of independence in 2025, NewInAsia Singapore recognised Maximus Sia as one of 60 distinguished speakers and trainers featured in the SG60 Independence Showcase publication.
Professional Profile
Maximus is professionally certified as:
- International Associate Coach (ICI Germany)
- Neuro-Linguistic Enneagram Practitioner (IEA)
- NLP Master Practitioner (American Board of NLP)
- Master of Science in International Marketing (MScIM), University of Strathclyde, UK
As a Sales Coach with over 35 years of sales leadership and coaching experience, Maximus previously built a successful career in the Financial Advisory industry spanning over 16 years, where he was consistently recognised as a top performer, multiple award winner, and global convention qualifier.
He is also an SSG DACE and ACTA-certified facilitator, having delivered more than 100 SkillsFuture Singapore (SSG) WSQ modules in leadership, people management, service excellence, and professional development.