Storify Your Content, Amplify Your Presence!
Engage to Be Heard!
Use Story to cut through the clutter, noise & distractions when presenting remotely
Brains love stories.
They connect people with new ideas, engage them to explore, and move us to take action.
Stories help drive decisions.
They engage at deep, emotional levels, and it’s those emotions that sit at the heart of all decision-making.
Stories unlock your power to get a message across in more compelling, memorable, and persuasive ways. Sharing your story with others can be influential. Be aware though, when you choose to walk down this path, three things are crucial.
- On “Story”:
You need to fully understand what it means in its broadest sense;
What exactly is a “Story”?
- On “Story Making”:
You have to consider the simple steps required to craft your story;
What are the “Story Elements”?
- On “Story Telling”:
Successful delivery requires “Presence”;
What techniques work in remote delivery, post-COVID?
“Storification” is the focus of this Program, as we explore the potential to shape existing content into stories. We’ll introduce you to the three main characters; first the “Story”, next to the core “Story Elements”, and finally, the art & science of “Story Making”. You’ll realise that by embracing “Storification”, you’ll start to grab your audience’s attention, and make it easier for them to engage with, and get immersed in, your message.
This Workshop, therefore, takes an emotionally intelligent approach to the crafting and delivery of “Story”. Our approach identifies simple, readily applicable, “Story Making” techniques, that make for more engaging messages. We’ll also explore the human side of delivery in relation to effective “Story Telling”, to help people to listen.
Though influence, persuasion and action might be the goal, we know it is vitally important to first get our message across; we need to ensure it is heard. That is the focus of this Workshop.