Power of Self-Branding – Find the best positioning of your strength

The 1-day program promises participants new perspectives towards how one could discover their own unique selling positioning to enhance their career options and personal life. Elevate your life and career starting now!

Creating a great personal brand is the secret to lasting differentiation in today’s over-crowed and over-communicated marketplace.

Elon Musk’s name is almost as well-known as Nike, Louis Vuitton and Coca-Cola. Even if you have no interest in Electric Vehicles, it’s hard to avoid the brand that is Mr. Musk who founded Tesla – essentially, he has created a “Powerful Personal Brand”.

A personal brand is the unique combination of skills and experiences that you have, very often most of us do not realize you are already a BRAND.  Simple things like how you present yourself to the world, the way you talk, dress and interacting with people could be differentiated so that you can stand out from the competitions. Effective personal branding will differentiate you from the competition and allow you to build trust with prospective clients, employers and investors.

Like Cola-Cola and may big and small brands who updates their brands and market themselves well to stay relevant to consumers, similarly by updating your personal brand as you go along your work and personal life avoids the risks of you being seen as “old fashion” and redundant.

Key Programme Takeaways

Harness the power of your true essence with executive presence and watch your life and career soar!

  • Develop the skills to better establish your Personal Brand
  • Reinvent yourself to build a portfolio of personal and professional assets
  • Determine your unique selling positions to be seen as a talent and as an expert
  • Learn the S.E.L.F branding framework that will help you stay relevant forever
  • Implement ways to make your Personal Brands standout to capture the Blue Ocean
Who Must Attend

All who want to learn how to establish a personal brand in any industry and career stage.

Trainer's Profile

Alan has over 25 years of business development and management experience as senior corporate executives, entrepreneur and corporate entrepreneur within the M.I.C.E B2B trade exhibition and conferencing, Training and Education, Financial BPO and technology services sectors. To date, he has trained more than 4500 executives from over 2500 organizations from all industries in Singapore, Malaysia, Thailand, Indonesia, Brunei, Vietnam, Sri Lanka, China and Cambodia.  He has been invited to speak at seminars and conferences in the region as well as conducted 2000 seminars and workshops.

Some companies that have attended his trainings, workshops and seminars include Inland Revenue Authority of Singapore, Singapore Expo, Resorts World Sdn Bhd, Vietcombank, Proctor and Gambler, COURTS Megastore, Raffles Hotel, Thailand Institute of Finance and Banking Associations, DBS Bank, ABN AMRO Bank, Fedex, MobileOne, AIA Insurance Co.,YHI International, Brunei Ministry of Finance, Orchard Hotel and DHL, and SingTel  amongst others.  Currently, Alan Go is Founder of RISE Education Management, he is also an Associate Professor, XiJing University, Xian, China where he is leading their campus in Singapore and is the Team Lead Consultant with Eduvalue, where he is involved in strategic management work.  He is ACTA certified, and has an MBA, International Business with Edith Cowan University, Australia and a Bachelor of Arts (Distinction) Journalism (Advertising and Business) with University of Oklahoma, USA.

Mandarin Orchard / Royal Plaza on Scotts
17 Sep 2021

Time

  All of the day

Duration

1 Day

Cost

  S$500 (Nett)

Mandarin Orchard / Royal Plaza on Scotts

Including Tea Breaks and Lunch
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