Perfect Your Elevator Pitch Through Digital Storytelling (Professional Certification In Digital Storytelling)

– Storytelling for Anyone Who Needs to Create Awareness and Win Advocates in a Digital Age

Leveraging on digital story (video) that will touch your audience and build your brand

  • How do you craft your 30 to 120 second elevator pitch to introduce yourself and your business in a concise, captivating and clear way that will break the ice with your prospect?
  • What power words will you use to differentiate yourself from your competitors?
  • What story will you tell that will lead to a deeper dialogue on how a person, product, service or idea can be a win for your prospect’s business or stakeholder’s concerns?
  • How do you create a meaningful one to two-minute digital story (video) that will touch your audience, build your brand and give you a voice on and offline amidst the media clutter 24/7?

A Practical Hands-on Workshop

Digital storytelling is a bold and exciting new era for creativity and innovation. In this 2-day hands-on workshop, Digital Storytelling Pioneer, Ms Angeline will deliver a road map to how you can ‘sell without selling’ and strengthen your brand by leveraging on the power of story in a digital age.

You will be coached to be a better storyteller and tell a better story. Unlock the art and science of telling personal and corporate brand stories by creating a digital story (video). Wield the potency of storytelling to win the hearts of your stakeholders, potential and loyal clients.

Key Takeaways
  • Your ONE word, ONE Statement, ONE Story Elevator Pitch
  • Your 2-minute digital brand story
  • Story Crafting Skills
  • Digital Story production Skills
Course Outline
  1. Be Inspired – Experience the Power of Storytelling and first person narrative
  2. Identify your Ideal Customer/ Stakeholder through StoryLISTENING
  3. Position Yourself – Articulate what differentiates YOU from your competitors
  4. Craft your ONE Word, ONE Statement, One Story Elevator Pitch
  5. Watch and learn from digital story samples
  6. Unlock Tyros’ 8 Keys to the Art and Science of crafting a great story digitally
  7. Story Cycle – Tap on the wealth of fellow storytellers’ experience through group discussion, sharing and feedback
  8. Script Writing – Master writing that moves, compels and evokes to action
  9. Storyboarding – Visualise. Turn your script into a multimedia experience through voice, text, sound, transitions and silence
  10. StoryTELLING – Learn how to narrate and record your voice-over using appropriate stress, rhythm, pauses, tone and silence, to present your story
  11. Software – Hands-on video production using free video editing software
  12. Showcase – Celebrate your 2-minute first person Brand Story
Who Should Attend?
  1. Sales, Marketing and PR Professionals
  2. Lecturers/Teachers who wish to use videos in their course delivery
  3. Charity Organsiations
  4. Digital and Social Media Specialists
  5. Entrepreneurs, Business Owners and Leaders
  6. Educators, Learning and Department Heads, Managers, Supervisors
  7. HR Specialists
  8. Training Management
  9. Anyone who is interested in the use of storytelling in organisation
Testimonials

“I’ve been making full length films and documentaries for many years. We use professional equipment and a big team of people. The technical aspects of filmmaking is not new to me but what I really surprised me was how a short video using most basic tools can tell as story so powerfully that it can move hearts. Storytelling and filmmaking in the hands of everyone.”
– Nay Win Tun, Video Editor

“The great brands in the world today have great stories behind them. Through the digital storytelling workshop, Angeline Koh was able to help us draw out what we really stand for to energise our brands.”
– Christopher Tan, Consultant

“This workshop opened my mind that storytelling is powerful and I think I can make a good and powerful one someday. I am very touched when Angeline Koh played her video of Mr. Lee Kuan Yew. I found more ways to motivate people and story- telling is one of them.”
– Mario Samantha, Multimedia and Video Producer

“Making this digital story (Cambodian boy from the orphanage has reminded me of the children I got to know at the orphanage. It makes me want to do more for them, but at the same time, I feel a sense of helplessness towards the plight of the many others out there. On a professional note, I see great potential in this tool, especially for giving a voice to the voices that are often less/unheard in society.”
– Christine Poon, Educator

“Makes me excited to share with other people because I can tell a story in a fun way, instead of just speaking. Knowing that this method is really effective in many ways to draw attention from people and get them to know and involve better in the story. Especially when the story has some message to the listener / audience.”
– Hana Vanessa, Elementary School Tutor

“Digital Storytelling workshop has great potential for team bonding in small groups.”
– Delia Foo, Curriculum Developer, Educator

“This is an excellent course with hands-on learning. Digital storytelling is a great medium to use to reach out to the masses online in the most efficient way. You can create content to inspire, excite or even intrigue your target audiences without having to spend hundreds of dollars on marketing collaterals.”
– Tammy Leow, Animator

Training Methodology

Classroom based demonstration with hands-on Exercises using Microsoft Excel 2016.

  • Participants are required to bring a laptop equipped with Windows version Microsoft Excel 2016
  • This course is NOT for MAC version Microsoft Excel users
Trainer

Angelne Koh is the founder and principal storytelling coach of Tyros Pte Ltd and Digital Storytelling Asia. Since 2010, she has facilitated about 50 workshops coaching more than 600 participants in more than 26 organisations in six countries – the Philippines, Indonesia, Myanmar, Vietnam, the USA and Singapore.

Passionate about Storytelling, Angeline was the first Asian invited to give the keynote address at the premier annual International Festival of Digital Storytelling (DS) 2011 organised by the Arts Centre, Aberystwyth University and supported by the Arts Council of Wales, National Assembly of Wales and the BBC.

Telling the Singapore Story, an article she wrote for the Today papers was quoted by the Prime Minister Lee Hsien Loong in his 2011 National Day Rally speech to launch the Singapore Memory Project. Angeline’s stories have been published in the Today papers, The New Paper, and Chicken Soup for the Singapore Soul.

SPF

The course is very informative and was very well delivered by the lecturer.

SPF

SPF

The course contents were clear and precise. The instructor was able to keep the class highly motivated and engaged.

SPF

ICA

From this course it clears up my misconception regarding counseling in terms of the outcome that shouldn’t come from me. I realized my role of counseling people. Thank you for the valuable sharing.

ICA

IDA

Mr. Praga is very good and thus makes one thinks hard and deep. Thank you.

IDA

Singapore Customs

The role-play was helpful. MICA This was a very interactive and engaging workshop. I get to learn a lot.

Singapore Customs

Singapore Customs

Has gained several insights into the topic and has been beneficial with the several coaching model available to work with.

Singapore Customs

MCYS

Good trainer, enjoyed his course.

MCYS

SPF

A very good course with spiritual enlighten and very pleasing to my soul. Well done! Brilliant lecturer!

SPF

HAS

Trainer is good who love to share his knowledge and methods.

HAS

NUHS

Rodney has provided alternatives to handle employees in different work context. Through effective communication tactics and K.S.A approach, employees faces can be understood and furthermore improve on their performance.

NUHS

NUHS

Rodney was clear with his presentation and was able to provide comfortable alternative solutions to manage difficult situations.

NUHS

Anonymous

Dr Gabriel, thank you so much. Will live by your parting advice: It is not knowledge but consciousness of body language! Thanks again. Great course! Gabriel is really an experienced person.

Anonymous

SEAP

I was greatly interested in this course. Thank you.

SEAP

AIA

This is an excellent program to improve the aesthetics and impact of PowerPoint without making it looks cheap or amateurish. I’m amazed at how my skills improved by almost 300%.

AIA

MOM

This course is very engaging delivery.

MOM

ITE

Will recommend to colleagues to pick up this course.

ITE

SPF

Very enlightening and enjoyable session. Thank you for the knowledge.

SPF

NYP

Previously attended michael’s course. Finds that he constantly updates materials and customizes to suit class needs. Addresses case studies brought up in class to make it appreciable throughout.

NYP

PT Bukit Makmur Mandiri Utama

This course is good with the role play to practice.

PT Bukit Makmur Mandiri Utama

Training Strategies

A good course.

Training Strategies

MCYS

This course has added value to my current work.

MCYS

Ngee Ann Polytechnic

The course is useful and has a number of useful conflict resolution skills that I will most certainly use.

Ngee Ann Polytechnic

Ministry of Education

Comprehensive with good and realistic practical tips, stimulating and thoughts provoking.

Ministry of Education

Ministry of Manpower

Trainer is engaging, enthusiastic and knowledgeable.

Ministry of Manpower

Republic Polytechnic

This course is good and fun.

Republic Polytechnic

Jurong Town Council

This course has been excellent and an eye-opener. It is most definitely very informative and appropriate. It is also a reality check for all of us.

Jurong Town Council

Flotech Controls Pte Ltd

Very good course – practical!

Flotech Controls Pte Ltd

Singapore Prisons

Enjoyed the entire course and the rainer is very good in applying examples relevant to the workplace.

Singapore Prisons

Ideal Foods Pte Ltd

Very practical and interesting.

Ideal Foods Pte Ltd

People’s Association

Nancy is a wonderful instructor. She is very knowledgeable.

People’s Association

Institute of Education

Nancy is already a motivator. Allows me to see things at different angles. Totally agree with her that a lot of situation is about managing oneself. Enjoy her course totally.

Institute of Education

KK Hospital

Great course. Exceptional Facilitator.

KK Hospital

Singapore Prisons

Overall is good. I have learnt a lot. Thank you so much Nancy.

Singapore Prisons

Thye Hua Kuan Hospital

Good sharing of experiences by the trainer. I have enjoyed this 1 day seminar.

Thye Hua Kuan Hospital

Nanyang Technological University

I will recommend this to my colleagues who have negative attitude towards their life, so that they can maybe change their mindset after that.

Nanyang Technological University

WWW Cargo Pte Ltd

Nancy is very clear, engaging and insightful. She is able to tap on her vast experience to share with us ideas and ways to deal with different kinds of people. Great!

WWW Cargo Pte Ltd

Time

  9:00 am - 5:00 pm

Duration

4 Days

Cost

  S$ 900 (Nett) S$ 540 (After PIC Grant of 40%)

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