Creative & Innovative Problem-Solving using Design Thinking Methodology

As the customers increasingly demand increasing personalization of the products and services they receive; businesses require to adopt effective ways to develop and deliver differentiating user experience in products and services to stay relevant & profitable in a highly competitive market.  The need of improved user experience and hence customer satisfaction is becoming more critical as companies worldwide embrace more and more digitalization in process, product and services.

Design Thinking Methodology, through its “Human Centric” approach & creative problem-solving tools, has proven to be an amazingly effective framework in ensuring desired user experience & delivering differentiating service excellence.

Design Thinking is increasingly becoming part of organization culture and highly sought-after skill in Fortune 500 companies. This 2 day “Highly Experiential” Design Thinking workshop will provide deep insight & exposure to participants using simulation tools, real life case studies and use cases.

Course Outline
  • Overview: Power of empathy, Significance of User Experience
  • Overview: Design Thinking – Philosophy, Framework, Phases, Benefits, Examples
  • Effectively identifying & visualizing user needs using stakeholder persona, empathy maps
  • Reframing user problems & pains using lens of Root Cause Analysis & Journey maps
  • Developing solutions for user problems by applying “Ideate – Iterate” methods
  • Testing & validating potential solution sets using quick proto techniques
  • Proposing & presenting potential solution sets using Business Model Canvas
  • Applying Design Thinking framework for “Creative Problem Solving” scenarios
Who Should Attend
  • Leaders, Managers who desire to differentiate their products & services via improved customer experience as part of their strategy
  • Managers & supervisors who want to enhance employee engagement using human centric approach and thus improve productivity & employee morale
  • Start-up professionals who are at the forefront of Product Design, or Service Design
  • Anyone who want to learn beyond “Customer Needs” / “Customer Value” and explore “how” to capture “customer experience” as part of differentiated services
About the Trainer

Mr Ramesh Rao holds a bachelor’s degree in engineering, and in finance, an MBA in Supply Chain & Finance.  He is a certified Design Thinking Facilitator, a certified Lean Master, Six Sigma Master Black Belt.  Facilitator is an adult education & facilitation specialist holding Diploma in Adult Continues Education (DACE) from IAL (SUSS). Having 29 years of international experience in leadership & consultancy role in design, process, operations, quality & finance in multiple industries (Manufacturing, Financial Services, Food & Beverages, Healthcare, Hospitality, Retail, Education, R&D and more), the facilitator has successfully applied design thinking methodology in various organizations both in corporate environment and in non-profit organizations across many cultures and customer base with successful outcome that enhanced user experience, customer satisfaction, increased employee engagement, and significant financial benefits to clients. Mr Ramesh Rao provides training in local tertiary educational institutions and universities in Singapore as well

Live Virtual Learning
05 - 06 Aug 2021
Mandarin Orchard / Royal Plaza on Scotts
28 - 29 Oct 2021

Time

  9:00 am - 5:00 pm

Duration

2 Days

Cost

  S$850 (Nett)

Mandarin Orchard / Royal Plaza on Scotts

Including Tea Breaks and Lunch

Live Virtual Learning

Enjoy $100 off the course fees for Live Virtual Learning on Zoom
(Fees quoted is before the S$100 rebates)
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