Creative & Innovative Problem-Solving using Design Thinking Methodology

As the customers increasingly demand increasing personalization of the products and services they receive; businesses must adopt effective ways to develop and deliver differentiating user experience in products and services to stay relevant & profitable in a highly competitive market. The need for improved user experience and customer satisfaction is becoming more critical as companies worldwide embrace more and more digitalization in processes, products and services.

Design Thinking Methodology, through its ‘Human Centric’ approach & creative problem-solving tools, has proven to be an amazingly effective framework in ensuring desired user experience & delivering differentiating service excellence.

Design Thinking is increasingly becoming part of organisational culture and a highly sought-after skill in Fortune 500 companies.

This 2-day Highly Experiential Design Thinking workshop will provide deep insight & exposure to participants using simulation tools, real-life case studies and use cases.

Course Outline
  • Overview: Power of empathy, Significance of User Experience
  • Overview: Design Thinking – Philosophy, Framework, Phases, Benefits, Examples
  • Effectively identifying & visualizing user needs using stakeholder persona, empathy maps
  • Reframing user problems & pains using the lens of Root Cause Analysis & Journey maps
  • Developing solutions for user problems by applying Ideate – Iterate methods
  • Testing & validating potential solution sets using quick proto techniques
  • Proposing & presenting possible solution sets using Business Model Canvas
  • Applying the Design Thinking framework for Creative Problem Solving scenarios
Who Should Attend
  • Leaders, Managers who desire to differentiate their products & services via improved customer experience as part of their strategy
  • Managers & supervisors who want to enhance employee engagement using a human-centric approach and thus improve productivity & employee morale
  • Start-up professionals who are at the forefront of Product Design, or Service Design
  • Anyone who wants to learn beyond Customer Needs/ Customer Value and explore how to capture customer experience as part of differentiated services
About the Trainer

Mr Ramesh Rao holds a bachelor’s degree in engineering, and in finance, and an MBA in Supply Chain & Finance. He is a certified Design Thinking Facilitator, a certified Lean Master, Six Sigma Master Black Belt. The facilitator is an adult education & facilitation specialist holding a Diploma in Adult Continues Education (DACE) from IAL (SUSS). Having 29 years of international experience in leadership & consultancy role in the design, process, operations, quality & finance in multiple industries (Manufacturing, Financial Services, Food & Beverages, Healthcare, Hospitality, Retail, Education, R&D and more), the facilitator has successfully applied design thinking methodology in various organizations both in a corporate environment and in non-profit organizations across many cultures and customer base with the successful outcome that enhanced user experience, customer satisfaction, increased employee engagement, and significant financial benefits to clients. Mr Ramesh Rao provides training in local tertiary educational institutions and universities in Singapore as well

Holiday Inn Atrium/Furama City Centre/VOCO
09 - 10 Mar 2023

Time

  9:00 am - 5:00 pm

Duration

2 Days

Cost

  S$850 (Nett)

Holiday Inn Atrium/Furama City Centre/VOCO

Course Fees Including Tea Breaks and Buffet Lunch
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