CBS Centre for Behavioral Science. Professional Training for the Real World Friday, May 22nd 2015

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Course Information
 
Date:   22nd May 2015 (Fri)
Time:   9am to 5pm
Venue:   Concorde Hotel Function Room (f.k.a Le Meridien Hotel) Orchard Road
Fee :   S$500 (NETT) |
S$200(After PIC Cash)
 
* Inclusive of teabreaks and lunch

To register, please contact Jaslyn
@ 9767 9686 / 6278 9785 or
jaslyn@cbsgroup.com.sg

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1 day Storytelling - The Key to Effective Writing and Engaging Your Audience Effectively
 
The Problem
 
YouTube, iTunes, candy crush and countless similar smart tools are increasingly taking a toll on today ‘s audiences. These tools often distract, dilute or undermine organizational communication.
Audiences are regularly bombarded by external advertisements both online and offline. It is causing sever information overload distress. Very often, people are not fully engaged, their attention spans are dwindling you can’t tell if your message will be well received or not. This is tragic for anymore leading a team.
 
Potential Solution
 
Research shows that, one of the most effective ways to engage an average person is through an engaging story. This could be the form of an anecdote, a metaphor or some other literary device that captures someone ‘s imagination. Stories are very effective in conveying meaning and reducing complexity.

Marketers and politicians often leverage the power of story telling to introduce new and complex ideas. What if organisations can attempt to use this well proven tool of social communication better? This can go a long way in helping organisations forge stronger internal and external communication across platforms.
 
Purpose
 
Empower executives with a deeper appreciation of story telling in the process of crafting audience-centered communication across various platforms.
 
Benefits
 
  • Better flow of information and folklore
  • Stronger bonds of trust and mutual respect
  • Efficiency and greater productivity
  • Increase in goodwill and reciprocity
 

 
Program Outline
 
Part 1 Conception
  • The building blocks: sourcing, selecting and storing
  • Understanding dire needs of audience: fears, aspirations, trauma
  • Audience make-up: age, income, cultural backgrounds, context
  • Empathy considerations: special occasions, timing, context
  • 3 types of stories for effective audience-engagement
  • Other topical considerations: time, tone, taste
Part II Design
  • Use of scenarios
  • Crafting messages with goodwill
  • Humour to internal and external communication
  • Adding a human touch to serious content
  • Tools for sharpening stories
Part III Delivery
  • Learning from other organisations
  • Platform delivery mechanics
  • Tools that enhance delivery
  • Location factors
 
For whom
 
Leaders, department heads, government officials, sales and marketing professionals and business owners.
 
Testimonials
 
"Awesome Workshop - Great insights and presentation"
Senior Analyst, Align SMA Pte Ltd

"Engaging course"
Manager, Republic Poly

"Gideon was a very pleasant and effective trainer"
Calvary Baptist Church

"The course has provided another tool for me to use to engage the audience"
Principal, Ministry of Education

"Very interactive session ! Brought back many interesting stories to share, plus the tools as well"
-Organization Learning, Starhub Ltd

"Practical tools & stories shared by Trainer"
-Manager, Ngee Ann Polytechnic
 
About the Trainer
 
Gideon F
 
Gideon F. For-mukwai is an award-winning speaker, trainer and facilitator with over 10 years of local and international experience from Asia, Europe, Middle East, Africa and North America.

In 2004, he founded XtraMile Solutions in Singapore. Since then, he has trained over 16,100 executives from organisations such as Oracle, US Social Security Administration Department, Dell, DBS Bank, People ‘s Association, National University of Singapore, Siemens, Gillette, Singapore Armed Forces, (SAF) and Great Eastern Life. He has also provided guest-lectures at Morrison University in Nevada, USA.

In the last three years, he has presented story-telling workshops for leaders from the U.S. Social Security Administration, Singapore Indian Chamber of Commerce, U.S. Department of Veterans Administration, Rotary Club of Singapore, Washoe County Public Libraries in Nevada and several international professional organisations.

In 2009, he was the Champion of the Inter-University Speech Competition at the University of Nevada, Reno. In 2005, he represented Singapore in District 80 International Speech Contest in Indonesia and emerged 1st Runner up from 5 South East Asia countries. In both cases and several other major contests, he credits story telling as the decisive factor that enabled him to out speak his competition.

Gideon is a graduate from the Master's in Journalism programme at the Reynolds School of Journalism, University of Nevada, Reno.
 
 
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