Video Marketing on Social Media

A Video Paints A Thousand Words

Content is a huge part of our everyday lives, it helps to attract, engage and delight prospects that could eventually be converted to potential customers.

Video marketing gives customers the privilege to absorb a huge amount of information in a

short amount of time. As research shows, 8 out of 10 people tend to buy products after

watching a brand’s video.

Build your viral factor! Learn how to shoot and edit your own videos for your business or your personal YouTube Channel. Attract your own pool of subscribers and WOW them with your video editing


At the end of the programme, learners will have a more in depth understanding of how to execute a video marketing campaign on various social media platforms.

What to expect?

  • Understand the current trends and practices on YouTube and Instagram

  • Compare and contrast between simple video editing using native filters and stickers and professional video editing using Premiere Pro

  • Use the “three-act structure” to present your video

  • Understand what makes a video go viral

Graduates from this workshop will obtain a Statement of Attainment for Video Editing issued by SkillsFuture Singapore.

Course  Objectives

Learn the fundamentals of content creation, build your very own social video marketing channel on Youtube and learn videography techniques.

At the end of the course, you will be able to:

  • Learn to create content that is engaging, relevant and authentic

  • Build your own influencer network with engaging videos!

  • Create original concepts and sketch how your video will unfold, shot by shot

  • Master Adobe’s video editing tool, Adobe Premier Pro to build and edit your own professional videos

  • At the end of the workshop, you will be required to present a video that is suitable for content marketing on YouTube or Instagram.

Course  Outline

Video Pre-Production

  • Storyboarding & Script Writing

  • Production Checklist

  • Cinematography Basics (Shots, Backgrounds & Exposures)

  • Video Production Gadgets (Camera, Audio, Lighting & Editing)

Video Production

  • Film Making Techniques

  • 3-Point Lighting

  • Composition Methods

  • Camera Angles & Movements

  • Calls-To-Action For Video Engagements

  • Sound Design

    Video Editing

  • Adobe Premiere Pro

  • Sequence And Timelines

  • Video Trimming & Cutting Techniques (Match Cuts, Ripple Edit, J & L Cuts)

  • Video Effects And Transitions (Transition, Speed Ramping, Effects And Key Frames)

  • Adding Titles and Texts into Videos

  • Incorporating Sound Effects

    Video Marketing

  • What is YouTube Studio?

  • Video Content Marketing & Monetisation Techniques

  • Brand Identity

  • Content Calendar

  • Techniques to Increase Viewership

  • Identifying & Optimising Video Content

Target Audience

Ideal for those looking for an introductory workshop in building an online video presence on social

media platforms such as Youtube, Facebook and Instagram!


  • Participants need to have basic computer knowledge

  • Participants bring your personal laptop and smartphone for classes.


Course Fees

Full course fees: $1605 (inclusive of GST)

Company Sponsored




Singaporean & PRs aged from  21-39 


Singaporean Aged >= 40

Singaporean & PRs

Singaporean & PRs









  • Company sponsored – Absentee Payroll applicable ▪ SME ($7.50/hr) & Non-SME ($4.50/hr)

  • Skillsfuture Credit eligible for Singapore Citizens aged 25 and above.

  • Singaporean aged 17 to 30 may use PSEA (Post-Secondary Education Account) for fee

  • payment.

  • Trainees are entitled to the training grant when they meet 75% of the training attendance and pass the requisite assessment.

Course Schedule

Duration: 4 day, (30 Hours Physical Classroom Learning & 2 Hours of Assessment)

8,9, 10 & 11 November, 9am to 6pm @ Somerset


For more information/ registration or Group / In-House Training, please contact Jaslyn @ 6278 9785 or email

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