Retargeting And Remarketing In Digital Marketing

Getting a new customer costs five times more than retaining a customer. And it is easier to sell your product to the one who is actively looking around on the Internet.

How many visitors abandoned your shopping cart without checking out?

Did you know who are they?

If you know, you should be sending them special offers or some incentives to encourage them to buy your product, or at least you should be constantly reminding them about your product via email, or Facebook ads, or Google Ads.

If you are not aware of how it should be done, it is not too late, you can join our new course on “Retargeting and Remarketing”. Our trainer will bring you through planning, executing, monitoring, and optimizing your future retargeting and remarketing campaigns!

Course  Outline

Section 1: Retargeting and Remarketing

  • Understanding user journey

  • Retargeting and remarketing defined

  • Elements of retargeting and remarketing strategic sales plan

Section 2: Planning Retargeting and Remarketing Strategy

  • Analyse customer buying journey and sales cycle

  • Content marketing

  • HHH Content Model

Section 3: Executing Strategy

  • Cascading sales targets

  • Conversion rates

  • Creating Google remarketing audience

  • Creating Facebook pixel and custom audience

Section 4: Optimisation

  • Reading sales trends of product performance

  • Refining retargeting and remarketing

Target Audience

This course is designed for the following audience groups:

  • For those who are involved in planning, executing, monitoring or optimising digital marketing campaigns and willing to save potential customers by retargeting and remarketing.

  • Corporate marketers who are familiar with traditional marketing channels but would need to upgrade themselves for the digital world.

  • Young and tech savvy digital native marketers who are looking to build upon their basic knowledge on digital marketing to better engage their customers via digital marketing platforms.

  • Professionals and small enterprise owners who are seeking to leverage on digital marketing strategies to increase the public’s awareness of their products and services.


Familiar with Facebook business page, and actively involves in digital marketing or with high interest in digital marketing.

Course Fees

Full course fees: $909.50 (inclusive of GST)

Company Sponsored




Singaporean aged from 21-39  


Singaporean aged >= 40

Singaporean & PRs

Singaporean & PRs

Singaporean aged >= 40







  • Company sponsored – Absentee Payroll applicable

    • SME          : $7.50 per hour

    • Non-SME : $4.50 per hour

  • SkillsFuture Credit eligible for Singapore Citizens aged 25 and above.

  • Trainees are entitled to the training grant when they meet 75% of the training attendance and pass the requisite assessment.

Course Schedule

Course Duration: 2 days, 16 hours

16 & 17 Dec 2021 (Thurs & Fri), 8.30am to 5.30pm @ Bukit Merah, Singapore

27 & 28 Dec 2021 (Mon & Tue), 8.30am to 5.30pm @ Bukit Merah, Singapore


Delivery Mode

This is a 2-day practical oriented course that is delivered face-to-face classroom mode.


There is written assessment (20 mins) & project presentation (40 mins) at the end of the course.


For more information/ registration or Group / In-House Training, please contact Jaslyn @ 6278 9785 or email

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