Paid Search Engine Marketing (SEM)

Discover the power of Paid Search Engine Marketing to increase the productivity and effectiveness of your Digital Marketing campaigns. Understand how expanding your digital footprint and presence can make the difference to your bottom line and conversion efficiency.

Course  Objective

This module is designed to provide learners how to design and run the ads based on user’s search words and interests. The module also covers analysing and reporting of campaign metrics and opportunities for improving SEM campaign performance

Course Outline

SEMIn this course you will learn how to plan and run advertisements on search engines and their associate display networks.

  • Search Engine Functionalities – How search engine works? Type of digital media and ads
  • Goals and Performance Indicators – Product feature and benefits, Audience characteristics, Competitor analysis, SMART goals
  • Keywords Research – Ad group structure, Keyword structure, Keyword-search plan
  • Google Search Ads – Setup, Dashboard, Campaign

Course Fees (inclusive of GST)

Full course fees: S$556.40

Company Sponsored




Singaporean & PRs aged from  21-39 

Singaporean Aged >= 40

Singaporean & PRs


Singaporean & PRs








Company Sponsored

Absentee Payroll for company-sponsored SME and NON- SME cap to $10/hr

For SMEs, balance payment after funded can be offset under SkillsFuture Emprise Credit (please keep your course fee invoice)

Skillsconnect will be replaced by a new portal known as TPGateway. You are not required to apply for a training grant in the Skillsconnect if the course start date is after 1st July 2020. The training school will apply the training grant for Company once the TPGateway after 27 July 2020.  


Skillsfuture Credit eligible for Singapore Citizens aged 25 and above. – Singaporean aged 17 to 30 may use PSEA (Post-Secondary Education Account) for fee payment. – You may use U-tap to defray 50% of the unfunded course fee, capped at $250/year. – Training Commitment Award (TCA) of $100 for completing 2 WSQ courses.

Trainees are entitled to the training grant when they meet 75% of the training attendance and pass the requisite assessment. 

Course Schedule

Total:  16 hrs, 2 day

29 & 30 Oct (Thurs & Fri), 9am to 6pm (classroom training @ Bukit Merah)

Who is it for?

  • Corporate marketers who are familiar with traditional marketing channels but would need to upgrade themselves for the digital world;
  • Young and tech savvy digital native marketers who are looking to build upon their basic knowledge on digital marketing to better engage their customers via digital marketing platforms.
  • Professionals and small enterprise owners who are seeking to leverage on digital marketing strategies to increase the public’s awareness of their products and services

Entry Requirement

  • A minimum of one year of employment experience (preferably in sales and marketing)
  • Internet and social media savvy (in personal use)
  • Learner request to bring ThumbDrive


For more information/ registration or Group / In-House Training, please contact Jaslyn @ 6278 9785 or email

There is an assessment (Scenario-based objective questions, Portfolio, and Oral Interview) at the end of the 2 day course.

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