Course Information

Date25 Apr 2019, Thu
Time9:00 AM - 5:00 PM
VenueSingapore Royal Plaza on Scotts, Singapore Hotel OR Marina Mandarin, Singapore Hotel
Including Tea breaks and International Gourmet Buffet Lunch
FeeS$ 500 (Nett)
9767 9686 / 6278 9785

Registration is on a 1st come 1st serve basis. Register early to avoid disappointment.


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Apr 2019

Writing for Influence and Impact at Work

The Psychology behind Getting People to Act with Written Words


Can you remember the last time you used written words to influence people at work or grow your business? Becoming an authority is not about you. It’s about your readers: about their lives, dealing with their challenges, and their dreams.

In the world of business writing, our toolbox to communicate persuasively seems limited. We can’t shout; we can’t use body language; we can’t bang on a table to add weight to a message. So, how do we rejuvenate the lost art of influential business writing to create an emotional buy-in? In this fast-paced workshop, you will learn that when you have something worth saying, you need to follow a road-map to build your ideas inside the minds of your readers.


  • The psychology behind synchronizing your brains with your readers
  • Apply persuasive tools to call for action
  • Stir reader’s curiosity with intriguing questions
  • Bridge knowledge gaps; explain “Aha” moments
  • Evaluate words that create diverse responses
  • Create a compelling text with triggering words; elicit a “yes”
  • Communicate to be assertive; not to be pushy
  • Energise readers: express nuances of experiences with metaphors and analogies
  • Send readers on a sojourn with business stories
  • Apply the power of language to weave concepts that already exists in your reader’s minds
  • Evoke senses with descriptive words
  • Apply punctuation tools to connect with the emotional brain
  • Use your reader’s language; not yours!



Sculpting tools for an emotional buy-in

  • Synchronising your brains with your readers
  • Shaping your message to match reader’s thinking style

Strategies to elicit a “yes”

  • Weaving in 10 persuasive tools to create a compelling text
  • Use different styles of reasoning
  • Triggering words to inspire action
  • Making every word count
  • Assembling hard-hitting, substantive facts
  • Expressing nuances with metaphors and analogies
  • Energising readers with your mission
  • Evoking senses with descriptive words
  • Convincing with a business story

Persuading with diplomacy in sensitive situations

  • The emotional brain vs the thinking brain
  • Extending the typical courtesies
  • Saying enough so they understand your position
  • Sharing your feeling briefly
  • Giving deadlines tactfully
  • Avoiding the blame culture

Start with a kick; close with a punch!

  • Putting the horse before the cart to connect fast
  • Setting the hook with subject lines; achieving higher opening rates
  • Engaging opening sentences; WIFM?
  • Ways to shut the gates with a focus: ending your email



Sandra Daniel provided far more than a succinct primer on influential writing skills with relevant practical exercises. Specifically, she’s turned my writing emphasis to the communicative heart and soul of everyday monotonous writing: to inspire and influence others. Highly recommended for those who want more than simply using basic structures. This is for those who want to use additional thinking skills to compose powerful and compelling text to get action. Jessica, Marina Bay Sands

Now, when opportunity knocks, I don’t simply write to communicate, I write to influence! From writing to persuade my staff to wash their coffee cups after tea breaks to convincing my bosses to buy my ideas through proposals, Sandra covered it all. Her relevant strategies will be my go-to-guide for many years to come and are now a must-use reference for all staff in my department. Anna Sin, Singapore Airlines



This workshop is targeted for anyone seeking to augment their writing skills: inform or influence others with the written word.



This is a highly interactive workshop comprising of experiential learning activities and fun and engaging group discussions. The activities applied accelerates adult learning while bringing forth relevance to real life situations in different industries.



Meet the Industry Expert: Ms Sandra Daniel

Sandra Daniel is an ACTA-Certified trainer and an associate adult educator. She holds a Master in Science in Training and Development from University of Leicester. Sandra, a master practitioner with the American Board of NLP, has a profound ability to bring the best out of people. She revolves her training around practicality and simplicity, arming participants with skills to instantly apply. She is a dynamic and entertaining trainer/speaker in areas of communication strategies, leadership management as well as personal and organization productivity.

As a corporate trainer, she has been guiding various statutory boards, government-based organizations and private business enterprises in recognizing opportunities to function proficiently in competitive environments. Some of her workshops and public seminars include clients from diverse industries namely Citibank, State Courts, Singapore Police Force, Singapore Tourism Board, Ministry of Home Affairs, DBS bank, Citibank, Ministry of Defence, Singapore Armed Forces, Ministry of Manpower, Singapore General Hospital, Housing & Development Board, Land Transport Authority, Central Provident Funds Board, Hilton Hotel and Neptune Orient Lines.

Apart from being a corporate trainer, Sandra is an adjunct lecturer with Singapore Institute of Technology and Singapore University of Social Sciences. She designs, develops and lectures topics on Negotiation and Relationship Management, Conflict Resolution, Communication, Integrated Thinking for Problem Solving and Decision Making, Speed Reading and Critical Thinking for Academic Writing, Research Methodologies and Transformational Leadership Skills.

Sandra provides a platform for industries to operate within various effective frameworks that integrate growth and success. Her real-world experiences with these clients place her in a better strategic position as a corporate trainer as she stays current on issues to cultivate specific skills and knowledge related to promoting employee development.

Sandra regularly contributes articles on management and communication skills as well as effective learning strategies to Straits Times Recruit.

To date, Sandra authored and co-authored several books namely, How to Think Critically with Sun Tzu Art of War Stratagems, Impactful Academic Writing, Extremely Busy People’s Guide to Read Faster and Memorize Better and Think Clearer.

10 Years of successful track records

Our clients share our passion for people development. We take a long term view of relationships and the
deep and sustained impact has been greatly fulfilling. We have trained over 26,000 learners to date.

NUS - National University of Singapore
PSA - The World's Port of Call
PUB - Water for All Conserve, Value, Enjoy
Singapore Airlines
Singapore Tourism Board
Standard Chartered
WDA - Singapore Workforce Development Agency