Understanding what makes your audience ticks
As with all builders, the first step to building a strong house is to understand the land that it sits on. Likewise, before we begin any marketing campaign, we need to ask ourselves relevant questions that affect our audience’s every waking hour. This segment will see us prying into the mind of the audience to see what makes them ticks. Most importantly, we will understand how to craft an impactful message that grabs their attention.
Exploring the key concepts of design
Many of us are familiar with using software like Photoshop, Illustrator, and PowerPoint. Yet one important factor in achieving a good infographic is missing; Understanding the key concepts of design. In this session, I will equip you with the knowledge on the design which is applicable across various platforms and settings. Be it designing a newsletter or deciding what colour to use for your new house, these design concepts will serve you well for many situations. Components covered include, how to apply a grid system, using the appropriate fonts type and size, and splashing your infographics with the relevant colours.
Harnessing the flexibility and versatility of PowerPoint
It is estimated that 300 million copies of PowerPoint are used worldwide. Many users are introduced to it at a young age. Yet this powerful software is often overlooked and many of its featured are under-utilized. In this segment, we will equip you with the skills to use PowerPoint to design your infographics and to animate it into a video. You will also come to know many of the latest features that can help you create pictograms and modify pictures in double-quick time.
Riding on the power of Pictograms and Pictures
As the saying goes, a picture speaks a thousand words. With the advent of smartphones, we see people being glued to their mobile devices more than ever. Unfortunately, their attention span has been greatly reduced and the only way to attract and retain their attention is using relevant and attractive pictograms and pictures in your marketing collaterals. In this session, we will equip you with the skills to create your unique pictograms and make changes to pictures that can be used effectively in your infographics. More importantly, we will also show you where free, attractive and royalty-free graphics can be obtained legally online.
Leveraging on the effectiveness of templates
In a time-crunch world, many of us need resources and tools that can help us create attractive and effective infographics in double-quick time. More than ever, we need to rely on templates that are easy to use and proven to be a success. In this segment, we will look at the four common layouts for infographics and how we can harness it and create an attention-grabbing marketing graphic.
Spreading your message through the popularity of social media
Never a week goes by without you receiving a viral video or infographic that captures your heart and mind; such is the power of social media. It is a double-edged sword that may make or break your brand. In this session, we look at how we can exploit social media platforms like Whatsapp, Youtube, and Facebook, to our advantage and allow our message to be entrenched in the minds of the audience.
