Course Information

Date30 Jan 2018, Tue
Time9:00 AM - 5:00 PM
VenueRoyal Plaza on Scotts Singapore Hotel Including Tea breaks and International Gourmet Buffet Lunch at Award winning Carousel Restaurant (Halal Certified)
FeeS$ 500 (Nett)
9767 9686 / 6278 9785

Registration is on a 1st come 1st serve basis. Register early to avoid disappointment.


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Jan 2018

Write Professionally for Communication Success



“Clarity in business writing is not a luxury” Sir Richard Branson, Founder, Virgin Group

In the workplace, your writing speaks volume about you. Whether you are crafting a three-line message or a 300-page report, you need to write in a polished, professional way regardless of your profession or position within the company. When you are fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. This is a fatal business mistake. If people cannot see you physically then they will start judging, you from the way you write and present your point of view electronically or otherwise.

Writing professionally is a skill you must cultivate to succeed. You will lose time, money and influence if your e-mails, proposals and other important documents fail to win people over. Founder of Ogilvy and Mather, David Ogilvy mused: “People who think well, write well… Good writing is not a natural gift. You have to learn to write well”.

This result-oriented and high-impact workshop will show you how you can present yourself at the top of your game in every e-mail, memo, report and presentation.

Don’t miss this highly popular, effective and lively workshop!


  • By the end of the workshop you will be able to:
  • Distil your message into a well targeted statement
  • Use language appropriately; write clearly, concisely and correctly
  • Bring a new level of confidence in your writing by acing the elements of style
  • Write for internal and external customers
  • Express appropriate tone in business writing
  • Get your message across while commanding respect and attention
  • Stop procrastinating and push past writer’s block
  • Master the tricks of editing your own writing



The importance of planning
Identifying your purpose
Reader analysis- who your audience is and what information to focus on

Thought Organization
Presenting key ideas-ascending and descending outlines
Content development-different styles of presenting reasoning
Calling to action: What are your readers supposed to do next?

Writing Essentials
The 7 Cs of Business Writing
Common Errors in Business Writing
Paragraph Content: Writing a single main idea in each paragraph
Paragraph Order: Presenting the subject coherently

Attitude and Perspectives for Impact and Persuasion
Stressing on positives to set a certain mood to evoke certain action in readers
Setting the tone to express your attitude toward the reader

Differences in Writing The 4 types of Business Communication
Results-Oriented Communication
Informational Communication
Negative Communication.
Persuasive Communication

Editing and Proofreading
Editing the introduction, format and conclusion
Editing sentences to make writing clear, concise, cohesive
Sounding more assertive and powerful with the active voice
Parallelism-persuade by adding balance and rhythm to sentences
Subject-verb agreement and pronoun referencing



Department heads, managers, executives, secretaries, administrators, clerical officers, and any professionals who want to write better business correspondence.



This is an action-oriented workshop comprising analysis of writing samples, writing tasks, group discussions and activities. Participants will be constantly challenged and checked to measure their ability to handle the various types of business writing.



This hands-on workshop taught me how to write agendas and minutes with accuracy and clarity. Good job Sandra!

Sherman Tan. ICA

Not only did I learn to write correctly, I learned to double the speed of my proofreading. The best part is that I am still able to produce accurate and clear reports during my practice sessions in the workshop. I am very satisfied especially with the immediate results! A very knowledgeable trainer.

Mellissa Ava Lee. Nanyang Institute of Technology

The trainer used a step-by-step approach to teach us how to organize out thoughts and the different ways to structure sentences clearly, logically and concisely. A very patient trainer who slowed down every time to explain whatever questions that were put forward. Thank you very much Sandra Daniel for all your guidance. I learnt a lot from you.

Alvin Song. Singapore Police Force



Sandra Daniel is an ACTA-Certified trainer and holds a Master in Science (Training and Development) from University of Leicester. She is a dynamic and entertaining speaker in areas of communication and speed reading.

As a corporate trainer, she has been guiding various statutory boards, government-based organizations and private business enterprises in recognizing opportunities to function proficiently in competitive environments. Some of her workshops and public seminars include clients from diverse industries namely Citibank, State Courts, Singapore Police Force, Singapore Prisons, Singapore National Employers Federation, Singapore Tourism Board, Ministry of Home Affairs, Kreuz Subsea Technologies Pte Ltd, Ministry of Home Affairs, Lonpac Insurance Bhd, Ministry of Manpower, Singapore General Hospital, Housing & Development Board, Land Transport Authority, Central Provident Funds Board, Bax Global, Lex Travel, Hilton Hotel and Singapore Polytechnic, Republic Polytechnic and Ngee Ann Polytechnic.

Apart from being a corporate trainer, Sandra is an adjunct lecturer with the following universities: Singapore Institute of Technology, UniSIM, University of Munich, and University of Liverpool. She designs, develops and lectures topics on Speed Reading and Critical Thinking for Academic and Work Success, Negotiation and Relationship Management, Sun Tze Art of War Conflict Resolution, Crisis Communication, Integrated Thinking for Problem Solving and Decision Making, Research Methodologies, Emotional and Social Intelligence to Communicate Effectively and Transformational Leadership Skills.

Besides lecturing Sandra is also a courseware developer for speed reading from the following Universities:
TUM (Asia) German Institute of Technology
University of Glasgow
Singapore Institute of Technology
University of Liverpool
University of Manchester
University of Newcastle

Sandra regularly contributes articles on management and communication skills as well as effective learning strategies to Straits Times Recruit. To date, Sandra authored and co-authored several books namely, How to Think Critically with Sun Tzu Art of War Stratagems, Impactful Academic Writing, Extremely Busy People’s Guide to Read Faster and Memorize Better and Think Clearer.

10 Years of successful track records

Our clients share our passion for people development. We take a long term view of relationships and the
deep and sustained impact has been greatly fulfilling. We have trained over 26,000 learners to date.

NUS - National University of Singapore
PSA - The World's Port of Call
PUB - Water for All Conserve, Value, Enjoy
Singapore Airlines
Singapore Tourism Board
Standard Chartered
WDA - Singapore Workforce Development Agency