Course Information

Date21 Apr 2017, Fri
Time9:00 AM - 5:00 PM
VenueRoyal Plaza on Scotts Singapore Hotel Including Tea breaks and International Gourmet Buffet Lunch at Award winning Carousel Restaurant (Halal Certified)
FeeS$ 450 (Nett)
S$ 270 (After PIC Grant of 40%)
9767 9686 / 6278 9785

Registration is on a 1st come 1st serve basis. Register early to avoid disappointment.

Companies can claim 400% tax deductions or 40% cash payout of total training expenditure under the Productivity and Innovation Credit (PIC) Scheme.

Terms and Conditions apply.

For more information, please check out IRAS website here


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Apr 2017

Sell Like a ‘Doctor’® – Consultative Selling

- learn how to sell like a 'Doctor' and minimise the need of having to give discounts all the time!!

Unleash the Potential in Your Sales People!


Grow your business more rapidly and profitably!

Have you ever ask for a discount when presented with the bill after consulting a doctor? You pay the bill regardless of the amount. Ever wondered why? Come and learn how to sell like a ‘Doctor’ and do away with the need of having to give discounts to your customers all the time!!

In a highly competitive market, sales people are always faced with customers asking for discounts even when the best prices have been provided. The sales person, not having fully understood the needs (pain points) of the customer, ends up having to give discounts all the time to secure the order. This course will impart the necessary skills and techniques the sales person can use to look for the explicit needs (pain points) of the customer and to offer relevant solutions (pain relief) to minimize having to give discounts all the time to secure orders. This will benefit the organization as sales will be transacted at higher prices and higher profit margins.



At the end of the course, learners will be able to:

  • Understand the concept of being a ‘Sales Doctor’.
  • Understand the different types of customers and why they buy.
  • Understand the components that constitute pain.
  • Apply the questioning and listening techniques to fully understand the needs (pain points) of the customer.
  • Customize presentations to show the relevance of the solutions (pain relief) to fully meet the needs (pain points) of the customer.
  • Apply the handling objections and closing techniques to secure the order at the desired prices.


  1. What it means to ‘sell like a doctor’.
  2. Different types of customers and what motivates them to buy.
  3. Elements that constitute pain – when will be the time to see a doctor!
  4. Identify the pain points like a Doctor.
  5. Improve questioning skills to probe for needs (pain points).
  6. Formulate different types of needs analysis questions.
  7. Improve listening skills – the difference between hearing and listening.
  8. Offer solutions (pain relief) that has ‘relevance’ to the customers to meet their needs (pain points) – minimize the need to offer discounts.
  9. Use the ‘FLIP’ method to handle and overcome objections.
  10. Effective closing techniques to secure orders at the desired prices.
  11. Techniques to maintain long term customer.



A highly interactive adult-focused program with plenty of real-life scenario discussions, sharing, role-plays, games, quizzes and questions/constructive feedback sessions.


  • A must for all newly-appointed sales people who wish to succeed in a highly competitive Business to Business sales environment.
  • Existing sales people who wish to upgrade themselves to improve their sales performance for the company.
  • Sales people who wish to transform themselves from ordinary performers to Business to Business sales professionals.



“An excellent and concise training. Enough real examples to make it relevant. Very dynamic teaching style that kept the training interesting and the participants focused”.
– Sales and Application Specialist – Leica Microsystems Singapore

“Very interactive, very good communicator thus very effective in teaching.
One of the best training seminars and trainer I had in my whole experience in this sales industry.”

– Product Manager – MRL Cybertec Philippines

“Andrew’s training refreshes the selling techniques and ideas. Good guidance for new and seasoned sales personnel as it helped to weed out old habits and bring out sales techniques that may have been forgotten.”
– Sales Manager – Plant & Mill Singapore

“A very well conducted training. Lively and engaging. Team participation and engagement methods were very effective.”
– Managing Director – Leica Instruments Singapore

“I liked Andrew’s training style. He makes things very interesting to the audience. With a lot of questions asked by him and role plays, we become involved a lot in the classroom activities. Good experience for me. I enjoyed it very much.”
– Country Manager – Hach Company Vietnam



Andrew Soong has trained employees ranging from all levels of the organization, such as Vice Presidents, Directors, Heads of Departments, Managers, Supervisors, Team Leaders, Executives and Support staff in programs such as Value Added Selling, Problem Solving, Business to Business Selling, Sales Negotiation, Presentation Skills and many others. As a trainer, he is a very dynamic, vibrant, entertaining and engaging speaker. With more than 30 years of business to business sales experience, he brings with him a wealth of experience in the field of selling and negotiating skills.

Andrew held various sales and senior management positions beginning his sales career as a Sales Executive with a UK based manufacturing company to a Managing Director and Regional Sales Director with a few US Multinational companies in the Petroleum, Marking and Coding and Medical industries.

His ability to link concepts, examples & experiences to actual workplace situations and ROI Measurements, has helped his participants feel inspired to put into practice the skills learnt. His systematic thinking, clarity in communication and delivery of training has resulted in favorable feedback and positive comments from his participants.

He has trained international participants from countries such as Singapore, Vietnam, Malaysia, Brunei, Indonesia, Philippines, Thailand, Japan, Taiwan, China, Korea, India and Australia – from Management teams in the Top Multinational Companies such as Fluke Corporation, Tektronix Southeast Asia, Hach Company, Leica Microsystems (SEA), AB Sciex, Gilbarco Veeder-Root Asia, among many others. His specialties include: Value Added Selling, Monetization of Benefits, Effective Sales Preparation, Effective Presentation Skills, Consultative Selling & Sales Negotiation.

Andrew believes in the principle of giving only the best of oneself. In his training, he ensures that the best training is being delivered in a very distinct and creative way. Thus, he trains people to become the leader of leaders with the techniques and methods that will help them grow and improve in every way. Andrew always aims to share the best knowledge he possesses with everyone without fail in order to radically mould people that will bring success and high productivity in the industry.

Among the many companies he has provided training for, some of them are:
Fluke Corporation – Singapore, Korea & Vietnam
Tektronix Southeast Asia – Singapore & Korea
Hach Company – Singapore, Vietnam & Taiwan
Leica Microsystems (SEA) – Singapore
Leica Biosystems (SEA) – Singapore
Kavo Dental Asia Pacific – Singapore
AB Sciex – Singapore
Gilbarco Veeder-Root Asia – Singapore, China, India and Thailand
Keithley – Korea
Raytec – Singapore & India
Portescap – Singapore & Korea
ELE International – Singapore
Thomson Linear – Singapore, Korea & India
Kollmorgen – India

Andrew has been conducting training for more than 10 years. A mechanical engineer by training, he has more than 30 years of sales experience. He has a Diploma in Marketing (Chartered Institute of Marketing, UK) and a Diploma in Sales & Marketing (Marketing Institute of Singapore). He is a certified Black Belt trainer in Value Added Selling, a certified Brian Tracy trainer and is also a certified NLP practitioner.

10 Years of successful track records

Our clients share our passion for people development. We take a long term view of relationships and the
deep and sustained impact has been greatly fulfilling. We have trained over 26,000 learners to date.

NUS - National University of Singapore
PSA - The World's Port of Call
PUB - Water for All Conserve, Value, Enjoy
Singapore Airlines
Singapore Tourism Board
Standard Chartered
WDA - Singapore Workforce Development Agency