Course Information

Date04 - 05 Mar 2019, Mon - Tue
Time9:00 AM - 5:00 PM
VenueRoyal Plaza on Scotts Singapore Hotel Including Tea breaks and International Gourmet Buffet Lunch at Award winning Carousel Restaurant (Halal Certified)
FeeS$ 850 (Nett)
9767 9686 / 6278 9785

Registration is on a 1st come 1st serve basis. Register early to avoid disappointment.


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Secrets of Persuasion – Learn the Psychology of Persuasion and Influence


What are the secrets to persuasion?

For years, the masters kept the hidden keys to themselves and their high paying exclusive clients. With modern technology and social media, these secret keys surface. Unlocking the secrets of persuasion allows you to build instant rapport with people, pace and lead them, promote your products, sells your opinions and leave a good impression behind. Research has shown persuasive executives get things done faster, sell more and get promoted faster.

In this intensive workshop, you will learn how to project a more charismatic voice, deliver a more persuasive presentation and place anchors to achieve your goals.



Overcome Personal Barriers to Effectively Engage, Persuade and Influence Others

Upon completion of this workshop, participants will be able to:

  • Match, pace and lead others in selling both your products and opinions to people who are resistant to you
  • Speak and communicate like persuasive orators and politicians
  • Influence and persuade others instantly at your fingertips


Influencing and Persuasion
What is influence and persuasion?
Difference between circles of influence and concern
Push and Pull techniques

Persuasion history
The Pygmalion Effect
Perceptual positions
USP and the use of Emotions

Rapport technology
People like people who are like themselves
Matching and mirroring.
Pacing and leading

Representional system
Discover your preferred system and how people think

Eye patterns
Difference between constructed and remembered.
How do people tell lies?
Non verbal languages

Vocal charisma
Vocal exercises to project a charismatic voice
Tone and delivery
Vocal care

Persuasion charisma
Power words
Antithesis and repetitions
Power of 3 and 7
Primacy versus recency
Signature props, phrases and logos
Use of colours and graphs to influence
Postures in speaking and photographs



A Critical Skill for Professionals and Executives

Executives and managers who want to increase their persuasive quotient. Those who desires to acquire a persuasive personality to sell their products, ideas or services and leaves behind a good impression.



Michael Lum,
B.Acc, M.Com

Michael Lum, an accountant by training, holds a Bachelor of Accountancy from National University of Singapore and a Master of Commerce from the University of New South Wales, Sydney. To hone in his skills as a trainer, he pursued a Graduate Diploma (Training and Development) from Civil Service College, Singapore.

His previous careers include finance manager, marketing manager and general manager with American and British MNCs in Sydney, Australia and Singapore.

Michael is a certified trainer with American Board of NLP (Neuro-linguistics Programming), Time Line Therapy® Association and American Board of Hypnotherapy. He is an American Management Association International trainer, a Louis Allen Program Leader and a Laughter Yoga instructor. Michael is a certified hypnotherapist with National Guild of Hypnotists and an Advanced Toastmaster (Gold) with Toastmasters International.

Michael modeled his training after being trained by world-class legends including Dr Tad James (NLP, Time Line Therapy), Dr John Gray (Men are from Mars; Women are from Venus), Dr Madan Katari (Laughter Yoga), Dr Calvin Banyan (Hypnosis), Tony Buzan (Mind Mapping), Anthony Robbins (NAC), Jillian LaVelle (IACT), Dr Servaas van Beekum (Transactional Analysis) and Michael Gelb (How to think like Leonardo da Vinci).

A wordsmith in his spare time, Michael is the bestselling author of “I Once Wore Diapers”, “No Failure; Only Success Delayed”, “Who Broke My Rice Bowl?” and “From Beggars to Millionaires”. The first book is translated into 2 languages.

In recognition of his selfless social contribution for his free workshops amongst mid-life retrenched workers and singles, he was awarded ABC True Hero 2003, a social enterprise award pioneered by ABC Stout. Michael is interviewed regularly by the press, radio and TV for his work.

Using NLP, accelerated learning and andragogy, he facilitates management programs for both the Government and MNCs. With an eclectic philosophy, He has personally designed 30 over training programs and trained thousands of executives in the region in the last 13 years. In addition, Michael has personally coached top CEOs and businesspersons.

10 Years of successful track records

Our clients share our passion for people development. We take a long term view of relationships and the
deep and sustained impact has been greatly fulfilling. We have trained over 26,000 learners to date.

NUS - National University of Singapore
PSA - The World's Port of Call
PUB - Water for All Conserve, Value, Enjoy
Singapore Airlines
Singapore Tourism Board
Standard Chartered
WDA - Singapore Workforce Development Agency