The Secrets of Persuasion and Influence – Learn the Psychology of Persuasion and Influence

The ability to effectively influence and persuade others lies at the heart of our personal and professional lives. The capacity to persuade is the key to effective leadership; whether the goal is to convince one person in a face-to-face encounter, influence a group in a meeting, sway an entire organisation, or win over the broader community.

This workshop is based on proven principles and techniques of effective persuasion derived from the psychology of human behaviour. The powerful tools acquired from this workshop work in both written communications and public speaking. They also work in one-on-one and small group interactions where most persuasion takes place.

Key Takeaways

Upon completion of this workshop, participants will be able to:

  • Gain insight into personal behaviour and understand how personality and work behaviour influences our ability to persuade and influence others
  • Understand the interpersonal skills needed for persuasive influencing
  • Determine how our social skills and interactions determine our ability to influence and persuade others
  • Master Cialdini’s 6 principles of persuasion
  • Understand how to be assertive but not aggressive nor passive
  • Develop assertive influencing skills with all stakeholders including your superiors
Course Outline
  • Psychology of Persuasion
    • Understanding Persuasion from Psychology Angle
    • The Exceptions
    • The Persuasion Challenges
  • The Role of Personality
    • 4 Main Types of Personality
    • Personality Profiling
    • How Personality Type Affects Persuasion
  • Perception Management
    • How Perception Affects Persuasion
    • Verbal: Choice of Words
    • Vocal: Tone of Voice
    • Visual Aids, Dressing and Demonstrations
  • Persuasive Communication Skills
    • Effective Social and Communication Skills in Persuasion
  • Six Principles of Persuasion – Dr. Cialdini
    • Reciprocity
    • Commitment and Consistency
    • Social Proof
    • Authority
    • Liking
    • Scarcity
  • 3-Step Persuasion
    • Observe
    • Connect
    • Influence
  • Assertion Without Aggression
    • Feel the Anger
    • Clear Assertive Requests
    • Validate
    • A Good Listener
    • Be Collaborative
  • Persuading People Different from Us
    • Gaining Small Wins
    • Take Strong Stands
    • Rate of Speech
    • Being Unprofessional
    • Information Preference
    • Share the Good and The Bad
    • Focus on Positive Conclusions
    • The Right Medium
    • Ensure You Are Right
  • Power Closing
    • Deliver A Summary
    • Bookend Your Beginning
    • Use Call-back
    • Personalization
    • Ask Rhetorical Questions
  • Review, Reflect and Share
Who Should Attend
  • Those who wants to tackle complex challenges, expand your ingenuity, and excel in building team harmony.
  • Those who are eager to become a more persuasive communicator, securing your place as a valued contributor.
  • Those wanting to inspire others to take initiative and innovate.
About The Trainer

Personal and Organisational Effectiveness Master Trainer and Certified Advanced Behavioural Analyst: Ivan Phua

Ivan Phua

With his easy-going and relational communication styles, Ivan helps build rapport with participants and draws out key learning concepts for effective learning. He is creative, dynamic and he inspires clients to improve their performance by changing their attitudes and developing their skills and knowledge. As a coach, he has conducted numerous Corporate and Public Workshops, Learning Journeys for Institutes of Higher Learning (IHL), coaching sessions, Personality, anger & stress management and consultations. Ivan has held various management roles including Sales and Marketing, Operations and Services in various industries.

Ivan has trained staff from different industries on Critical Thinking, Stakeholder Engagement, Leadership and Influence, Appreciative Inquiry, Change Management, Customer Service Excellence, Persuasion, Presentation Skills, Conflict Resolution, Team Building, Anger & Stress Management. His clientele ranges from Corporations, ATOs, CET Centres, F&B, Retail and Service Chains, Education Institutions and others.

Ivan has completed the Advanced Certificate in Training and Assessment (ACTA) with the Singapore Training & Development Association (STADA), the training division of the Singapore Workforce Development Agency (WDA). He is a Certified Behavioural and Career Consultant (CBCC) as well as a Certified Advanced Behavioural Analyst (CABA) with the Institute of Motivational Living (IML), an authorized provider by the International Association for Continuing Education and Training (IACET), USA. Ivan is also Certified as The Leadership Challenge Trainer (TLC), a leadership programme using the Leadership Practices Inventory® (LPI), a 360-degree leadership behavior assessment, developed by Jim Kouzes and Barry Posner, USA. He is also a Certified R3 Factor Trainer from Relationship Help Center, USA.

Nanyang Polytechnic

Fantastic course leaders and fantastic content.

Nanyang Polytechnic

Euro Centre China

The video sessions were very useful and great for training.

Euro Centre China

Frost & Sullivan (S) Pte Ltd

Amazed by the depth of his expertise in this field.

Frost & Sullivan (S) Pte Ltd

Statoil Asia Pacific

Like the printed materials. Well prepared. Passionate about the topic.

Statoil Asia Pacific

Tan Tock Seng Hospital

Interesting & engaging delivery. Useful concepts & ideas for further thought.

Tan Tock Seng Hospital

Ministry of Manpower

Dr Fong is a great talent!

Ministry of Manpower

SPF

The course is very informative and was very well delivered by the lecturer.

SPF

SPF

The course contents were clear and precise. The instructor was able to keep the class highly motivated and engaged.

SPF

ICA

From this course it clears up my misconception regarding counseling in terms of the outcome that shouldn’t come from me. I realized my role of counseling people. Thank you for the valuable sharing.

ICA

IDA

Mr. Praga is very good and thus makes one thinks hard and deep. Thank you.

IDA

Singapore Customs

The role-play was helpful. MICA This was a very interactive and engaging workshop. I get to learn a lot.

Singapore Customs

Singapore Customs

Has gained several insights into the topic and has been beneficial with the several coaching model available to work with.

Singapore Customs

MCYS

Good trainer, enjoyed his course.

MCYS

SPF

A very good course with spiritual enlighten and very pleasing to my soul. Well done! Brilliant lecturer!

SPF

HAS

Trainer is good who love to share his knowledge and methods.

HAS

NUHS

Rodney has provided alternatives to handle employees in different work context. Through effective communication tactics and K.S.A approach, employees faces can be understood and furthermore improve on their performance.

NUHS

NUHS

Rodney was clear with his presentation and was able to provide comfortable alternative solutions to manage difficult situations.

NUHS

Leitz Tooling Asia Pte Ltd

Thanks for all the interesting stories and for sharing them with the class. Nothing beats personal experience. NYP Elisabetta conducted a truly inspirational and eye opening training!

Leitz Tooling Asia Pte Ltd

CapitaLand Limited

The course has excellent content and trainer.

CapitaLand Limited

SPF

Mr. Leonardo not only cover powerful conversation at workshop, he had also share about his stories. It does come in handy. I will definitely do some soul searching and thereafter apply what I have learn from his workshop.

SPF

Ang Mo Kio Police Division

Mr. Leonardo is very knowledge and he deliver the topic very clearly and participant are easier to understand. The video shown were very good and meaningful.

Ang Mo Kio Police Division

Rolls Royce

The pace and supporting examples were just right, reinforcing key concepts.

Rolls Royce

SCEI (A*STAR)

The course was helpful and enlivening.

SCEI (A*STAR)

Ministry of Health

Very Insightful, Leonardo is able to engage the audience and help them analyse the barriers on communication. It goes deep enough to allow the participants to search their own thinking and make good changes to unhealthy habits. The practical presentations and demonstration are very helpful in learning the new concepts.

Ministry of Health

Republic Polytechnic

Very Insightful, let me know more about myself and how I can improve my communication. I would definitely benefit from this course, applying what I had learnt

Republic Polytechnic

Nanyang Polytechnic

Good! Thank you

Nanyang Polytechnic

BBDO Singapore Pte Ltd

I enjoyed the self-discovery journey, it allowed me to pause and reflect upon my current state, challenges I face and that I will have to make a choice and decide how I want the future to be. I am really glad to have attended the course

BBDO Singapore Pte Ltd

Institute of Education

Thank you for an interesting workshop!

Institute of Education

DSM Elastromers Asia

This course would be useful for my staff

DSM Elastromers Asia

Institute of Education

The course is well conducted

Institute of Education

National Institute of Education

Rodney is very knowledgeable and effective in delivering the training

National Institute of Education

Ministry of Port of Authority

The practical sessions are very useful in helping me understand and apply the new skills and ideas

Ministry of Port of Authority

Nanyang University of Technology

Good participation between the trainer and participants

Nanyang University of Technology

NAFA

Very through and comprehensive

NAFA

Anonymous

Dr Gabriel, thank you so much. Will live by your parting advice: It is not knowledge but consciousness of body language! Thanks again. Great course! Gabriel is really an experienced person.

Anonymous

SEAP

I was greatly interested in this course. Thank you.

SEAP

AIA

This is an excellent program to improve the aesthetics and impact of PowerPoint without making it looks cheap or amateurish. I’m amazed at how my skills improved by almost 300%.

AIA

MOM

This course is very engaging delivery.

MOM

ITE

Will recommend to colleagues to pick up this course.

ITE

SPF

Very enlightening and enjoyable session. Thank you for the knowledge.

SPF

NYP

Previously attended michael’s course. Finds that he constantly updates materials and customizes to suit class needs. Addresses case studies brought up in class to make it appreciable throughout.

NYP

PT Bukit Makmur Mandiri Utama

This course is good with the role play to practice.

PT Bukit Makmur Mandiri Utama

Training Strategies

A good course.

Training Strategies

MCYS

This course has added value to my current work.

MCYS

Ngee Ann Polytechnic

The course is useful and has a number of useful conflict resolution skills that I will most certainly use.

Ngee Ann Polytechnic

Ministry of Education

Comprehensive with good and realistic practical tips, stimulating and thoughts provoking.

Ministry of Education

Ministry of Manpower

Trainer is engaging, enthusiastic and knowledgeable.

Ministry of Manpower

Republic Polytechnic

This course is good and fun.

Republic Polytechnic

Jurong Town Council

This course has been excellent and an eye-opener. It is most definitely very informative and appropriate. It is also a reality check for all of us.

Jurong Town Council

Flotech Controls Pte Ltd

Very good course – practical!

Flotech Controls Pte Ltd

Singapore Prisons

Enjoyed the entire course and the rainer is very good in applying examples relevant to the workplace.

Singapore Prisons

Ideal Foods Pte Ltd

Very practical and interesting.

Ideal Foods Pte Ltd

People’s Association

Nancy is a wonderful instructor. She is very knowledgeable.

People’s Association

Institute of Education

Nancy is already a motivator. Allows me to see things at different angles. Totally agree with her that a lot of situation is about managing oneself. Enjoy her course totally.

Institute of Education

KK Hospital

Great course. Exceptional Facilitator.

KK Hospital

Singapore Prisons

Overall is good. I have learnt a lot. Thank you so much Nancy.

Singapore Prisons

Thye Hua Kuan Hospital

Good sharing of experiences by the trainer. I have enjoyed this 1 day seminar.

Thye Hua Kuan Hospital

Nanyang Technological University

I will recommend this to my colleagues who have negative attitude towards their life, so that they can maybe change their mindset after that.

Nanyang Technological University

WWW Cargo Pte Ltd

Nancy is very clear, engaging and insightful. She is able to tap on her vast experience to share with us ideas and ways to deal with different kinds of people. Great!

WWW Cargo Pte Ltd
Live Virtual Learning
04 - 05 Jan 2021
Mandarin Orchard / Royal Plaza on Scotts
23 - 24 Feb 2021

Time

  9:00 am - 5:00 pm

Duration

2 Days

Cost

  S$850 (Nett)

Mandarin Orchard / Royal Plaza on Scotts

Venue to be confirmed

Live Virtual Learning

Enjoy $100 off the course fees for Live Virtual Learning on Zoom
(Fees quoted is before the S$100 rebates)

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