Course Information

Date28 Mar 2019, Thu
Time9:00 AM - 5:00 PM
VenueRoyal Plaza on Scotts Singapore Hotel Including Tea breaks and International Gourmet Buffet Lunch at Award winning Carousel Restaurant (Halal Certified)
FeeS$ 500 (Nett)
9767 9686 / 6278 9785

Registration is on a 1st come 1st serve basis. Register early to avoid disappointment.


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Mar 2019

The Psychology of Dynamic Negotiation

- Acquire Dynamic Negotiation Tactics and Psychological Strategies for win-win outcome


All successful organizations and businesses require people who can negotiate well. The art of dynamic negotiation forms the foundational basis for expansion of a business as well as consolidation of its position.

The Psychology of Dynamic Negotiation is thus aimed at allowing the participants to effectively resolve issues and implement solutions through the understanding of how people make decisions as well as the enhancement of their ability to gain distinct advantages during the negotiation process. Incorporating Neuro-Linguistic Programming principles and techniques, the participants will definitely find this intensive and dynamic course a refreshing and empowering experience.



Upon completion of this workshop, participants will be able to:

  • Use of a proven framework to psychologically manage negotiation events
  • Apply specific psychological influencing skills to move the negotiation towards a win-win direction
  • Practice and integrate skills to arrive at a win-win outcome
  • Understand the importance and the benefits of negotiation
  • Effectively structure the negotiation process for individual and team
  • Display dynamic negotiation and applied psychology for win-win outcome
  • Design the action steps to fit to negotiation strategies and purposes
  • Possess greater confidence towards effective negotiation
  • Utilize various NLP techniques throughout the training


  • The Power Principles of Negotiation
  • The Psychological Set-up of The Negotiator
  • The Negotiation Process for Results
  • Working on Your BATNA: The Power Behind Your Negotiation Success
  • How to Give Offers and Counter Offers?
  • Dynamic Negotiation Tactics and Psychological Strategies
  • How to Overcome Deadlock in Negotiations?
  • Subliminal Negotiation: Using Psychological Persuasion and Influence Language



All corporate professionals and individuals who need to negotiate with business associates, vendors, customers and colleagues in any setting.



“Wekie is very knowledgeable. He can simplify the subjects to help us understand. He also provides many practical examples and is full of experiences.’

– Managing Director, Quality Training

“Wekie is able to keep the class interesting and is a good example of going for what one believes in and perseveres even in great adversity.
Thank you, Wekie. I enjoyed the course very much.”

– Vice Principal, Ministry of Education

“It is a wonderful course. I have learnt things which am not aware of myself and how to bring it back to work and in my own life. Wekie is marvelous and admire him for the enthusiasm given during the whole course and salute him for making me a better person in the long run. Thank you.”

– Executive Assistant, Central Provident Fund Board

“Wekie is a very good public speaker who can retain the attention of the audience at all times. Enjoyed your humor too. I’ve learned about topics in a very ‘different’ way. A lot of laughter and discussions. Learn about different ways of handling work issues too.

– Engineer, SSMC



Award Winning Trainer & Best Selling Author: Mr Wekie Tay

Mr. Wekie Tay is an established regional Trainer, a sough-after Public Speaker, a published author as well as a Professional Excellence Consultant. He takes immense interest in the various aspects of human development and the dynamism of its interaction process. He also brings with him over 27 years of experience in conducting numerous talks, training sessions and workshops to more than 110,000 individuals and companies throughout Singapore, USA, Indonesia, Thailand, Brunei, Hong Kong, Macau, Vietnam and other regions.

Wekie’s various expertise and topics trained include a myriad of essential skills such as leadership empowerment, Neuro Linguistic Programming (N.L.P), persuasion, sales and marketing, negotiation, facilitation, presentation and public speaking skills, creative thinking, problem solving, education, communication, studying and learning skills, thinking and mind-brain power, enrichment management, group dynamics, human resource, enrichment, Dating, Attraction and Relationships (DARE), emotional management, stress management, work-life balance, motivation and life passion, confidence building, belief empowerment and more.

He is a Bilingual Neuro-Linguistic Programming Trainer, Master Practitioner and Design Human Engineer. Wekie is also a Graduate and Practitioner in Mind Mastery and an American Management Association Certified Trainer. He is a Distinguished Toastmaster, Public Speaking Contests winner, District Speechcraft Chairman, District Speakers Bureau Chairman, District Club Coach Chairman and has served as District Trainer, Division Advisor, Division Trainer, Area Advisor, Club President, Mentor and Division Governor in addition to receiving various awards including excellence in communication and leadership. Besides being fluent in Mandarin, Wekie is also The NUS Outstanding Young Alumni Award Winner.

Wekie is also the co-author of the international book, The DNA of Success Stories: How to Maximize Success in Your Life, together with Jack Zufelt, recipient of The Presidential Medal of Merit by United States President, Jack Canfield, co-creator of The Chicken Soup for the Soul series, Brian Tracy, best-selling author, The 21 Success Secrets of Self-Made Millionaires, and other international success authors. He is also featured as a contributing co-author of the international book, Heart of a Toastmaster, which won the International Book Award. Besides being a Certified Stress Management Consultant, Wekie further holds a Certificate in Counseling Psychology and works to improve the lives of many individuals needing critical help.

He currently works with various groups of companies and professionals to help boost their productivity, leadership, presentation, sales and negotiation. They have in turn brought in and produced millions of dollars in sales and investments. He is also presently mentoring and coaching trainers, leaders, organizations, groups and individuals to enhance their professional excellence, relationships and communication.

Dedicated to sharing ideas to Excel Beyond Excellence, Wekie also adds greater value to his participants and associates through his website:  In addition, Wekie is also featured and interviewed by the media such as The New Paper, LianHe ZaoBao, Sin Ming Daily News, The Straits Times, Radio 95.8FM and 97.2FM and is fluent in Mandarin.

In training, Wekie provides realistic cases to enhance participants’ learning and application of the different skills. He is actively conducting seminars and trainings for various institutions while working on producing curricula on leadership facilitation, sales and marketing, negotiation, strategic management, dating, attraction and relationships, communication and public speaking skills as well as other essentials for maximized living and professional excellence.

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10 Years of successful track records

Our clients share our passion for people development. We take a long term view of relationships and the
deep and sustained impact has been greatly fulfilling. We have trained over 26,000 learners to date.

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