Course Information

Date13 Apr 2016, Wed
Time9:00 AM - 5:00 PM
VenueConcorde Hotel Function Room (f.k.a Le Meridien Hotel) Orchard Road
FeeS$ 450 (Nett)
S$ 180 (After PIC Cash)
9767 9686 / 6278 9785

Registration is on a 1st come 1st serve basis. Register early to avoid disappointment.

Companies can claim 400% tax deductions or 60% cash payout of total training expenditure under the Productivity and Innovation Credit (PIC) Scheme.

Terms and Conditions apply.

For more information, please check out IRAS website here


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Apr 2016

Practical Workshop in Results Getting Telesales (Effective Telemarketing Techniques)

- How to generate more leads, sales, repeat business and referrals by telephone


As customer are getting more demanding and competition more aggressive, sales and service personnel are searching for new and better ways to build sales, make more money and retain valued customers. The telephone can dramatically increase your company’s sales and profits as it can supplement, augment, enhance or even replace other means of marketing and selling that have become too expensive or too ineffective.



This course shows you how:

  • To effectively use the telephone as a prospecting, selling, closing and customer-service tool
  • To use the phone to generate leads, qualify prospects, follow-up on inquiries, close sales, service accounts, get repeat orders and general profitable referrals
  • To use the telephone as a reliable tool to generate as much sales volume as desired, and need never to fear slow time again
  • To get the most out of your telephone efforts with greater confidence, comfort, pride, enjoyment and results


  1. Professional attributes on the telephone
  2. Advantages and disadvantages of using telephone as a sales tool
  3. Requirements for effective telephone selling
  4. Call scripts – opening script, benefit-giving script, qualify prospect-need script, cold call script, product-selling scripts
  5. Handling objections and the difficult buyers
  6. Clearing the receptionist/secretary filters
  7. Calling back – what to observe?
  8. Ways to close a sale or obtain commitment
  9. Common telephone selling mistakes; how to avoid them successfully
  10. Getting the most out of your telephone selling
  11. Summary and back-at-work application



A highly interactive adult-focused program with plenty of real-life scenario discussions, sharing, role-plays, games, quizzes and questions/constructive feedback sessions.An adult-focused training programme with plenty of hands-on practices, group activities, case studies, role-plays and discussions.



Businessmen, General Managers, Marketing Managers, Sales Managers, Entrepreneurs, Customer Service Managers, Sales, Marketing Executives and Retailers. Suitable for participants from any segment of the consumer, business, industrial or service industry who ultilise the phone for their marketing and sales.



“The increased drive and motivation of my team members after the seminar was fantastic, and for this reason I intend to conduct this telesales training on a more regular basis. Thanks again.”

“Thank you so much for the recent telemarketing training for our staff. Telemarketing now forms an integral part of our marketing push in this fast moving market and the techniques and procedures that you taught us provide an excellent base for our salespeople to develop and use.”

“Your training was a great investment. We received more sales and referrals in the last month. Thank you so much.”

“Since the training, one of our team commented that he thought team morale had improved at least 40 – 50%. Our results for last month are also very pleasing.”




Catherine Syn has conducted both public and in-company seminars and workshops in Secretarial & Office Administrative Practices, Business Correspondence, Report, Proposal and Minutes Writing, Customer Service, Handling Complaints & The Difficult Customer, Teambuilding, Time & Stress Management, Communication & Relationship Management. She has been working closely with individual client companies on the development and design of training programmes to their specific organisation’s training and developmental needs. An approved lecturer with the Singapore Ministry of Education, Catherine studied Business in Australia, was a Corporate Member of the Institute Of Administrative Management (U.K.) and a WDA ACTA certified trainer for WSQ courses including Certified Service Professional. She has held the positions of Executive, Manager, Corporate Trainer and Consultant for the past three decades.

Since 1990, she has been training management professionals, managers, executives, secretarial, administrative, front-line sales, engineering, operations and service staff of both public and private sectors in Singapore, ASEAN and China. As an experienced trainer, she has successfully applied service qualities principles and competency assessments in all her communication courses in the areas of business writing, face-to-face communication, customer service, managing difficult customer-situations using effective interpersonal, communication and problem-solving skills. A versatile and bi-lingual trainer, she relates well to all participants and has excellent delivery and presentation skills that meet the motivational needs of each and every participant.

Among the many companies she has provided training for, some of them are: Ritz Carlton, Swiss Hotel Merchant Court, Marina Mandarin, Becton Dickenson, Sony Asia Pacific, NTU, Singapore, Ngee Ann and Nanyang Polytechnics, ZhengHua Primary School, Carrier Transicold, Marsh Brokers, China Taiping Insurance, AIA, Etiqa, Liberty Insurance, SIA, Komatsu, DSO, DFS, NYK, AET Tankers, Du Pont, Senoko Power, John Crane, Hewitt, SembCorp Marine, Nippon Express, Nippon Koa, German Centre, Tanaka Electronics, SOXAL, Speedy Tech, NatSteel, Philips Singapore, Teck Wah, PSA, LTA, HDB, CPF, DSTA, RSAF, MCMD, Ministry Of Education, Traffic Police, Ministry of Home Affairs, GSMB, CSIT, CAAS, CIAS, SATS, LTA, A-Star, Toshiba, AWWA, SingStat, Department of Statistics, Crown Worldwide, Schenker, Keppel Shipyard, Alpine Engineering Services, Sanmina-SCI, Geotronics, ABB Industry, ICPAS, Loreal, Shisedo, Sa Sa Cosmetics, Cummins Diesel, EM Services, Esmaco, M1, Sankyu, Snap-On Tools, Makino, Bureau Serve, PerkinElmer Singapore, ST Aerospace Engineering, Chartered Semiconductors, AGC Flatglass, Hunting Energy, Orange Business, Cristofori, LF Contennial, Wah Yang Production, Malayan Natural Liquidfied Petroleum & Gas in Sarawak, Coca-Cola In Thailand, Maldives International Airport and MNCs in China.

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