Course Information

Date22 Sep 2017, Fri
Time9:00 AM - 5:00 PM
VenueRoyal Plaza on Scotts Singapore Hotel Including Tea breaks and International Gourmet Buffet Lunch at Award winning Carousel Restaurant (Halal Certified)
FeeS$ 500 (Nett)
S$ 300 (After PIC Grant of 40%)
9767 9686 / 6278 9785

Registration is on a 1st come 1st serve basis. Register early to avoid disappointment.

Companies can claim 400% tax deductions or 40% cash payout of total training expenditure under the Productivity and Innovation Credit (PIC) Scheme.

Terms and Conditions apply.

For more information, please check out IRAS website here


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Sep 2017

High Impact Content Marketing for the Digital World

Create Impactful and Engaging Content to get more potential clients


“Content Marketing is the only marketing left.”
– Seth Godin: American author, entrepreneur, marketer, and public speaker

Break through the noise and create content that resonates with your audience!

Indeed, Content Marketing is at the core of every digital marketing strategy today. Content marketing is the approach of creating useful and relevant content for the target audience in order to build relationship and trust with them. In the long term, content marketing results in a loyal and bigger customer base. It helps your business to be “found” on the internet when potential customers go online to search for and research on products they are interested in. Learn from Swati Joshi – The Author of the Amazon Bestselling Book on Digital Marketing!

Your business need content marketing to:

  • Create brand awareness
  • Bring more traffic to your site
  • Acquire leads and customers
  • Establish your business as a market leader
  • Increase customer retention and loyalty

Learnings distilled from real-life case studies and examples, you will also do a hands-on exercise to get started with the principles of content marketing.

Want to learn more about Content Marketing and how to apply it to your business? Sign up for our workshop today!



Participants will learn how to break through the noise and create content that resonates with your audience. Participants will be able to identify and create a content marketing strategy right for their organization. They will also learn about the different kinds of content, and how to create them in order to be effective and impactful.


  • Introduction to content marketing
  • How to create a winning content marketing strategy?
  • Different kinds of content for the digital world
  • The art of storytelling
  • Optimizing content discovery through search engines
  • Common mistakes to avoid
  • How to measure the success of your content marketing?



Executives and marketing professionals who want to reach out to their audience and potential clients through the internet/website/social media.



All course participants are required to bring along their own laptop for this 1 day Fun, Interactive Eye-Opening, and insightful workshop.



Social Media Marketing Expert: Swati Joshi

Swati Joshi is a speaker, trainer and digital expert. She is the founder and CEO of Influenshine, a digital marketing company which helps businesses to enhance their digital presence, get more traffic, generate leads, convert leads to sales and build brand authority through digital marketing, PR and growth hacking techniques. She is also the author of the Amazon bestselling book on digital marketing: ‘Untangling the Web: Developing a Blueprint for Digital Marketing’.

After graduating as an engineer, Swati worked with some of the largest global corporations where she serving as a business consultant. She has worked across the USA, Europe and Asia to gain invaluable global perspectives on business, brand-building and communications strategy. She has complemented her technical and business background with digital marketing skills from Stanford University. Additionally, she has gained inter-disciplinary skills from prestigious institutions like IDEO (design), Google (analytics) and General Assembly (social media marketing).

Swati blogs regularly and contribute to publications like The Huffington Post, Executive Lifestyle and others. As a technology and business enthusiast, she is associated with many startups in the thriving entrepreneurial scene of Singapore, and provides guidance and training on digital marketing to several ventures. As a mother and a woman entrepreneur, she works with and helps other dynamic women to succeed by associating with organizations like CRIB Society and Athena Network. She also supports charitable causes like children’s education and digital empowerment in her spare time.

10 Years of successful track records

Our clients share our passion for people development. We take a long term view of relationships and the
deep and sustained impact has been greatly fulfilling. We have trained over 26,000 learners to date.

NUS - National University of Singapore
PSA - The World's Port of Call
PUB - Water for All Conserve, Value, Enjoy
Singapore Airlines
Singapore Tourism Board
Standard Chartered
WDA - Singapore Workforce Development Agency