Course Information

Date04 Nov 2016, Fri
Time9:00 AM - 5:00 PM
VenueConcorde Hotel Function Room (f.k.a Le Meridien Hotel) Orchard Road
FeeS$ 500 (Nett)
S$ 300 (After 40% PIC Cash)
9767 9686 / 6278 9785

Registration is on a 1st come 1st serve basis. Register early to avoid disappointment.

Companies can claim 400% tax deductions or 40% cash payout of total training expenditure under the Productivity and Innovation Credit (PIC) Scheme.

Terms and Conditions apply.

For more information, please check out IRAS website here


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Nov 2016

“From Bedroom to Boardroom” Storytelling Skills for Executives


Need to emphasize your point across to your clients? Drive innovation across your company? Convey an unpopular policy to your employees? Many organizations have resorted to employing storytelling to achieve these objectives. It works brilliantly.

Every day, you are exposed against thousands of data and messages. Use stories to translate these boring facts and statistics into compelling stories to articulate your points. Everyone loves a life-changing story.

This workshop teaches participants the nuts and bolts of storytelling skills and to harness it to influence and inspire your team, suppliers, prospects and clients. Remember as kids, you can’t wait to hear bedtime stories? Now you can have the opportunity to regale others with yours. Refresh your stories and keep them alive!



This action-based and experiential workshop will enable you to:

  1. Learn the fundamental skills how to relate a story
  2. Tell a compelling story, engage the listeners and inspire to take action
  3. Embellish a story to give its the oomph it deserves


  1. Introduction
    What is a business story?
    Myths about stories
    Benefits of storytelling
  2. 4Ws and 1H
    What stories can be told?
    When to tell stories?
    Where to tell stories?
    Why do you tell stories?
    How do stories impact?
  3. Storytelling Principles
    Push or Pull
    VAKOG – the five senses
  4. Story
    Types of stories
    Components of a story
    Structure of a story
  5. Adding the oomph!
    Articulating the key message
    How to grab attention
    How to make your story memorable
  6. Advanced Skills in Storytelling
    How to start a story
    Open loop
    Close loop



Lecturettes, videos, training games and storytelling. Participants should come to the workshop with one or two stories. They will be given the opportunity to polish up and tell their stories.



For executives who desire to use stories to impact their customers. organization and the public.



Michael Lum,
B.Acc, M.Com

Michael Lum, an accountant by training, holds a Bachelor of Accountancy from National University of Singapore and a Master of Commerce from the University of New South Wales, Sydney. To hone in his skills as a trainer, he pursued a Graduate Diploma (Training and Development) from Civil Service College, Singapore.

His previous careers include finance manager, marketing manager and general manager with American and British MNCs in Sydney, Australia and Singapore.

Michael is a certified trainer with American Board of NLP (Neuro-linguistics Programming), Time Line Therapy® Association and American Board of Hypnotherapy. He is an American Management Association International trainer, a Louis Allen Program Leader and a Laughter Yoga instructor. Michael is a certified hypnotherapist with National Guild of Hypnotists and an Advanced Toastmaster (Gold) with Toastmasters International.

Michael modeled his training after being trained by world-class legends including Dr Tad James (NLP, Time Line Therapy), Dr John Gray (Men are from Mars; Women are from Venus), Dr Madan Katari (Laughter Yoga), Dr Calvin Banyan (Hypnosis), Tony Buzan (Mind Mapping), Anthony Robbins (NAC), Jillian LaVelle (IACT), Dr Servaas van Beekum (Transactional Analysis) and Michael Gelb (How to think like Leonardo da Vinci).

A wordsmith in his spare time, Michael is the bestselling author of “I Once Wore Diapers”, “No Failure; Only Success Delayed”, “Who Broke My Rice Bowl?” and “From Beggars to Millionaires”. The first book is translated into 2 languages.

In recognition of his selfless social contribution for his free workshops amongst mid-life retrenched workers and singles, he was awarded ABC True Hero 2003, a social enterprise award pioneered by ABC Stout. Michael is interviewed regularly by the press, radio and TV for his work.

Using NLP, accelerated learning and andragogy, he facilitates management programs for both the Government and MNCs. With an eclectic philosophy, He has personally designed 30 over training programs and trained thousands of executives in the region in the last 13 years. In addition, Michael has personally coached top CEOs and businesspersons.

10 Years of successful track records

Our clients share our passion for people development. We take a long term view of relationships and the
deep and sustained impact has been greatly fulfilling. We have trained over 26,000 learners to date.

NUS - National University of Singapore
PSA - The World's Port of Call
PUB - Water for All Conserve, Value, Enjoy
Singapore Airlines
Singapore Tourism Board
Standard Chartered
WDA - Singapore Workforce Development Agency