Course Information

Date01 Dec 2017, Fri
Time9:00 AM - 5:00 PM
VenueRoyal Plaza on Scotts Singapore Hotel Including Tea breaks and International Gourmet Buffet Lunch at Award winning Carousel Restaurant (Halal Certified)
FeeS$ 500 (Nett)
S$ 300 (After 40% PIC Cash)
9767 9686 / 6278 9785

Registration is on a 1st come 1st serve basis. Register early to avoid disappointment.

Companies can claim 400% tax deductions or 40% cash payout of total training expenditure under the Productivity and Innovation Credit (PIC) Scheme.

Terms and Conditions apply.

For more information, please check out IRAS website here


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Dec 2017

Fine-tuning: Writing Skills for Managers


Business writing, like public speaking, ranks top on the fear list. Many professionals fear putting their thoughts and feelings into print. Yet, far too many people just throw words out on the assumption that those reading it will be able to make sense of out of it. If you are in a managerial position you cannot make this assumption as your whole business depends on the way you communicate your message. There is an old proverb that reminds us, “Words fly away; writing remains.” What you put down on paper or communicate electronically may not fade away soon; those words may last far longer than you intended and may go much farther.

This workshop will also teach you to express yourself as a serious professional by writing everything with clarity, quality and decisiveness.

The number one prerequisite for effective management is effective communication and writing is a critical part of it. Whether you are writing a quick e-mail or a 100-page report, as a manager, your writing is a reflection of you and your reader will make judgements accordingly. This result-oriented and high-impact workshop will provide you with everything you need to give your colleagues, customers, and other stakeholders the most information accurately and swiftly.


Perfect your writing skills! Write with Clarity, Quality and Decisiveness!

By the end of the workshop you will be able to:

  • Tailor your message to fit your audience
  • Write your draft with an outline
  • Write persuasively to produce action
  • Learn the art of refusing gracefully
  • Write in response to complaints
  • Be able to deliver bad news without damaging relationships
  • Fine-tune your writing with clarity, economy and straightforwardness
  • Decide how to open and conclude documents
  • Organize your content logically
  • Strike the right tone to match the recipient
  • Learn to summarize accurately


Fine-tune your writing with clarity, economy and straightforwardness

Stop Premature Fussing

  • Know your readers
  • Understand your single purpose
  • Recognize the main points in a structure
  • Write your first draft: Time allocation for different sections
  • Keep the Judge from getting in your way

Persuasive Writing to Produce Action

  • Recognize the types of readers
  • Establish common grounds: Understand the benefits
  • Know what you can accomplish: Tap the power of emotions with memorable words
  • Present your persuasive message using a problem/solution format
  • Anticipate objections: Identify opportunities with positive language

Dealing with Difficult Situations

  • Giving negative news without straining relationships
  • Responding to a dilemma
  • Turning negatives into positives
  • Saying ‘No’
  • Responding to complaints

The Power of Words to Express

  • What does readable mean?
  • Convey meaning without ambiguity
  • Place words in a natural expected order: Keep the subject near the verb
  • Keep your writing lean and strong: Use fewer words
  • Use short words for bigger impact
  • Phrases to avoid
  • Confusion with noun and adjective piling

Write to Reach Your Readers

  • Add human interest: Avoid overusing I
  • Counteract stuffiness: Overcome the fear of contractions
  • Minimize using the passive voice
  • Adopt a tone appropriate to your relationship with the recipient
  • Decide how to open and close a document
  • Break your content into manageable portions: Add paragraphs


  • Summarize accurately: Get to the point so readers do not have to dig
  • Edit for a logical structure and clarity of meaning



This workshop is highly relevant for those in the managerial level.



This is an action-oriented workshop comprising analysis of writing samples, writing tasks, group discussions and activities. Participants will be constantly challenged and checked to measure their ability to handle the various types of business writing.



Sandra Daniel applied critical thinking skills to demonstrate how we reason and infer difficult behaviors. She also established how using the correct language assures a healthy outcome. Well done Sandra!

Melvin Teo. UniSIM

Sandra Daniel has provided many practical strategies when working with challenging people. I especially enjoyed the knowledge given on the underlying intents of difficult people. I am confident that I will be able to work far more efficiently without the stress with her simple and easy to use solutions.

Karen Thomas. Singapore Police Force

Sandra Daniel made the workshop fun and lively. She taught me to utilize assertive communication techniques to convey my viewpoints.

Agnes Lim. Singapore Polytechnic



Sandra Daniel is an ACTA-Certified trainer and holds a Master in Science (Training and Development) from University of Leicester. She is a dynamic and entertaining speaker in areas of communication and speed reading.

As a corporate trainer, she has been guiding various statutory boards, government-based organizations and private business enterprises in recognizing opportunities to function proficiently in competitive environments. Some of her workshops and public seminars include clients from diverse industries namely Citibank, State Courts, Singapore Police Force, Singapore Prisons, Singapore National Employers Federation, Singapore Tourism Board, Ministry of Home Affairs, Kreuz Subsea Technologies Pte Ltd, Ministry of Home Affairs, Lonpac Insurance Bhd, Ministry of Manpower, Singapore General Hospital, Housing & Development Board, Land Transport Authority, Central Provident Funds Board, Bax Global, Lex Travel, Hilton Hotel and Singapore Polytechnic, Republic Polytechnic and Ngee Ann Polytechnic.

Apart from being a corporate trainer, Sandra is an adjunct lecturer with the following universities: Singapore Institute of Technology, UniSIM, University of Munich, and University of Liverpool. She designs, develops and lectures topics on Speed Reading and Critical Thinking for Academic and Work Success, Negotiation and Relationship Management, Sun Tze Art of War Conflict Resolution, Crisis Communication, Integrated Thinking for Problem Solving and Decision Making, Research Methodologies, Emotional and Social Intelligence to Communicate Effectively and Transformational Leadership Skills.

Besides lecturing Sandra is also a courseware developer for speed reading from the following Universities:
TUM (Asia) German Institute of Technology
University of Glasgow
Singapore Institute of Technology
University of Liverpool
University of Manchester
University of Newcastle

Sandra regularly contributes articles on management and communication skills as well as effective learning strategies to Straits Times Recruit. To date, Sandra authored and co-authored several books namely, How to Think Critically with Sun Tzu Art of War Stratagems, Impactful Academic Writing, Extremely Busy People’s Guide to Read Faster and Memorize Better and Think Clearer.

10 Years of successful track records

Our clients share our passion for people development. We take a long term view of relationships and the
deep and sustained impact has been greatly fulfilling. We have trained over 26,000 learners to date.

NUS - National University of Singapore
PSA - The World's Port of Call
PUB - Water for All Conserve, Value, Enjoy
Singapore Airlines
Singapore Tourism Board
Standard Chartered
WDA - Singapore Workforce Development Agency