At the end of the course, learners will be able to:

• Identify the difference between Negotiating and Selling.
• Recognize why we should avoid or delay negotiations.
• Understand the aim of negotiating.
• Recognize the qualities of the best negotiators.
• Beware of price negotiating dangers.
• Apply the preparation techniques for a successful negotiation.

1. Negotiating vs Selling
2. The rules to Sales Negotiation
3. The requirements for negotiating
4. The aim of negotiating
5. The qualities of the best negotiators
6. Giving and taking concessions
7. Price negotiation dangers
8. Negotiate the entire package
9. The best negotiating strategy to win
10. Preparation is the key to successful negotiations
11. Recognizing the Power Balance in negotiations
12. Setting the stage for successful negotiations

A highly interactive adult-focused program with plenty of real-life scenario discussions, sharing, role-plays, games, quizzes and questions/constructive feedback sessions.

• A must for all newly-appointed sales people who wish to succeed in a highly competitive Business to Business sales environment.
• Existing sales people who wish to upgrade themselves to improve their sales negotiation skills.
• Sales people who wish to transform themselves from ordinary performers to Extraordinary Business to Business sales professionals.

“An excellent and concise training. Enough real examples to make it relevant. Very dynamic teaching style that kept the training interesting and the participants focused”.
– Sales and Application Specialist – Leica Microsystems Singapore

“Very interactive, very good communicator thus very effective in teaching. One of the best training seminars and trainer I had in my whole experience in this sales industry.”
– Product Manager – MRL Cybertec Philippines

“A very well conducted training. Lively and engaging. Team participation and engagement methods were very effective.”
– Managing Director – Leica Instruments Singapore

“A very lively trainer that can share his vast experience that he has over his previous course of work. I learnt many ways to approach customers and his ideas gave me new channels to approach my customers. A very interesting training.”
– Sales Manager – Arburg Singapore

Andrew Soong has trained employees ranging from all levels of the organization, such as Vice Presidents, Directors, Heads of Departments, Managers, Supervisors, Team Leaders, Executives and Support staff in programs such as Value Added Selling, Problem Solving, Business to Business Selling, Sales Negotiation, Presentation Skills and many others. As a trainer, he is a very dynamic, vibrant, entertaining and engaging speaker. With more than 30 years of business to business sales experience, he brings with him a wealth of experience in the field of selling and negotiating skills.

Andrew held various sales and senior management positions beginning his sales career as a Sales Executive with a UK based manufacturing company to a Managing Director and Regional Sales Director with a few US Multinational companies in the Petroleum, Marking and Coding and Medical industries.

His ability to link concepts, examples & experiences to actual workplace situations and ROI Measurements, has helped his participants feel inspired to put into practice the skills learnt. His systematic thinking, clarity in communication and delivery of training has resulted in favorable feedback and positive comments from his participants.

He has trained international participants from countries such as Singapore, Vietnam, Malaysia, Brunei, Indonesia, Philippines, Thailand, Japan, Taiwan, China, Korea, India and Australia – from Management teams in the Top Multinational Companies such as Fluke Corporation, Tektronix Southeast Asia, Hach Company, Leica Microsystems (SEA), AB Sciex, Gilbarco Veeder-Root Asia, among many others. His specialties include: Value Added Selling, Monetization of Benefits, Effective Sales Preparation, Effective Presentation Skills, Consultative Selling & Sales Negotiation.

Andrew believes in the principle of giving only the best of oneself. In his training, he ensures that the best training is being delivered in a very distinct and creative way. Thus, he trains people to become the leader of leaders with the techniques and methods that will help them grow and improve in every way. Andrew always aims to share the best knowledge he possesses with everyone without fail in order to radically mould people that will bring success and high productivity in the industry.

Among the many companies he has provided training for, some of them are:
Fluke Corporation – Singapore, Korea & Vietnam
Tektronix Southeast Asia – Singapore & Korea
Hach Company – Singapore, Vietnam & Taiwan
Leica Microsystems (SEA) – Singapore
Leica Biosystems (SEA) – Singapore
Kavo Dental Asia Pacific – Singapore
AB Sciex – Singapore
Gilbarco Veeder-Root Asia – Singapore, China, India and Thailand
Keithley – Korea
Raytec – Singapore & India
Portescap – Singapore & Korea
ELE International – Singapore
Thomson Linear – Singapore, Korea & India
Kollmorgen – India

Andrew has been conducting training for more than 10 years. A mechanical engineer by training, he has more than 30 years of sales experience. He has a Diploma in Marketing (Chartered Institute of Marketing, UK) and a Diploma in Sales & Marketing (Marketing Institute of Singapore). He is a certified Black Belt trainer in Value Added Selling, a certified Brian Tracy trainer and is also a certified NLP practitioner.