Course Information

Date04 - 05 Jul 2019, Thu - Fri
Time9:00 AM - 5:00 PM
VenueRoyal Plaza on Scotts Singapore Hotel Including Tea breaks and International Gourmet Buffet Lunch at Award winning Carousel Restaurant (Halal Certified)
FeeS$ 850 (Nett)
9767 9686 / 6278 9785

Registration is on a 1st come 1st serve basis. Register early to avoid disappointment.


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Jul 2019

The Art of Everyday Assertiveness at Workplace – Be confident, self-assured and stand up for your right to be yourself


Assertiveness Skills: How to Stand Up for Yourself and Win the Respect of Others!

Assertive Communication is an integral part of everyday life for every level of personnel in an organization. During the average working day, you will find yourself embroiled in dozens of them – some trivial, some important, and a few crucial to the success of yourself, or your company.

At one end of the scale you could be communicating with a member of staff who is asking for the afternoon off on the busiest day of the year. On the other, you might want to meet your boss to ask for a pay rise. The common factor in these scenarios is that you are communicating with one or more individuals whose interests are NOT necessarily the same as yours. Assertive Communication is part of life and if you don’t get good at it you are more likely to sink than swim.



Developing Your Assertiveness Skills and Confidence in Your Communication to Achieve Success!

At the conclusion of this program, participants are expected to:

  • Become more assertive in communication
  • Focus on win-win as an outcome
  • Read and understand the pressure points and avoid common pitfalls
  • Be more proactive in the communication process
  • Gain more confidence in dealing with people
  • Confront negative situation positively



Get Practical Approaches to Speak Up, Say No, Set Boundaries and Take Back Control!

  • Introduction to Communication States of Mind
    • Definition of Distributive and Integrative Communication
    • Comparison between Distributive and Integrative Communication
  • The Front End on Window of Opportunity
    • The communication style matrix
    • The Archeological Case
  • Using appropriate reinforcement
    • Different types of reinforcements
  • Questions are the Answers
    • Asking versus Telling
    • How you should ask questions
  • Dealing with Intimidation & Increase Confidence
  • Understanding the 3 key Behaviours : The Road to Assertiveness
    • Dominate/Aggressive
    • Compromise/Passive
    • Integrate/Assertive
  • Avoiding the zero-sum game : Dilemma exercise
  • Cultural Approaches to Assertive Communication
    • specific orientations
    • sample ethno-cultural styles
  • Other Aspects
    • emotional control
    • unspoken language
  • The Technique of Positive Confrontation
  • Watch out for Amygdala Hijack
    • Controllable (Training) & Uncontrollable Factors (Reaction)



This program is suitable for all levels of personnel as the subject of being assertive
in communication affects all.



“Andrew is a very effective trainer with a lot of great examples to explain concepts. The training class was very engaging and fun” – Catherine Mendez, SAS (Singapore)

“Mr Cheah is knowledgeable in his delivery and is able to explain contents well. His amiable personality is very welcoming and keeps the class entertained.” – Nuraishah Nahat, Ministry of Home Affairs (Singapore)

“Andrew is able to bring concepts to the simple minds. The concepts are easy to apply. There were no boring moments at all! Totally worth my time!” – Armida Diano, Qualcomm Global Trading Pte Ltd (Singapore)



Andrew Cheah


Mr. Andrew Cheah has been a trainer and management consultant since 1991, specializing in the areas of performance management, productivity improvement, behavioral change, and leadership. Andrew has trained clients from such diverse industries (see list below) as banking, insurance, hospitality, sales and distribution, manufacturing, food, property development, government/public services, and higher education. Being tri-lingual (English, Mandarin, and Malay Languages), Andrew has extensive regional exposure in Singapore, United Arab Emirates, Malaysia, China, Thailand, Indonesia and Vietnam. In addition to training, Andrew has guided and provided consulting services to clients, leading to one of them winning the prestigious Malaysian National Productivity Award presented by the previous Malaysian Prime Minister, Tun Dr. Mahathir.

Andrew has also been invited to speak in events such as International Conference on Best Practices, which was graced by senior officials from the Ministry of International Trade and Industry (MITI), sharing the stage with Professor Michael Gregory of the University of Cambridge, Mr Dieter Heyl (2007 Vice President of Mercedes Benz Malaysia), and Dr Marcus Chao, President of Lean China Enterprise Inc.

Andrew has an MBA degree qualification with the University of Portsmouth, UK. At the professional level, Andrew has a certificate in Blue Ocean Leadership Masterclass, as well as Leading Dimensions Profiling Trainer Certification (LDP certified). In addition to being a qualified ISO9000 assessor, his experience in international consultancy has also earned him a membership with the Association of Productivity Specialist (New York).

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