DIGITAL CAMPAIGN MANAGEMENT

dpm

 

This 2-day course offer learner highly industry-relevant specialist skillsets in digital marketing that are immediately transferable to the workplace. Companies now look for talent that is able to plan an effective digital marketing campaign. This course will enhance your business or digital marketing career. Digital campaign management makes targeting easier and more cost-effective compared to traditional marketing methods.

Course  Objective

This course will equip learners with the necessary knowledge and skills to execute digital campaign activities and effectively promote products on the social media platform.

Focus essential knowledge and skills for setting up e-commerce sites, promoting products on other digital platforms, evaluate performance and optimization for better results.

This course will emphasise on the setup of Shopify E-commerce site and link it to the Facebook marketplace and promoting on social media

Learn how to set up an online store using Shopify, starting from strategies to measuring results.

Course Outline

  • E-commerce campaign – strategies, management, setting objectives, tactics, pre-testing methods, online research tools, reviewing pre-test results.
  • Choosing the right platform for your business, Setting up Shopify e-commerce site, Write product features and benefits, Call to Action, Integrate Shopify with Facebook
  • Content marketing, planning, audit and scheduling. Content curation and creation, Social media marketing, Search engine marketing, Email marketing
  • Measure Campaign effectiveness in Web analytics, Micro conversions in e-commerce, Google Analytics metrics, Measuring satisfaction, Creating reports
  • Conversion Optimization and Refinement. Analyze user behaviour, collect data from different platforms to refine marketing messages, UX Concept, Spilt testing

Course Fees (inclusive of GST)

Full course fees: $556.40 

Company Sponsored

Self-Sponsored

SME

Non-SME

Singaporean & PR aged from  21-39 

 

Singaporean Aged >= 40

Singaporean & PRs

Singaporean & PRs

 

$156.40

$284.40

 

$284.40

$156.40

 

Absentee Payroll for company-sponsored SME and NON- SME capped at $10/hr

Available to claim under Skillsfuture Enterprise Credits – https://www.skillsfuture.sg/sfec

Skillsconnect will be replaced by a new portal known as TPGateway. You are not required to apply for a training grant in the Skillsconnect if the course start date is after 1st July 2020. The training school will apply the training grant for Company once the TPGateway after 27 July 2020.  

Self-Sponsored

Skillsfuture Credit eligible for Singapore Citizens aged 25 and above. Singaporean aged 21 to 30 may use PSEA (Post-Secondary Education Account) for fee payment. 

Trainees are entitled to the training grant when they meet 75% of the training attendance and pass the requisite assessment. 

Course Schedule

Total:  16 hrs, 2 day

5 & 6 Nov (Thurs & Fri), 9am to 6pm (classroom training @ Bukit Merah)

Who is it for?

This course is designed for the following audience groups:

  • Corporate marketers who are familiar with traditional marketing channels but would need to upgrade themselves for the digital world;
  • Young and tech savvy digital native marketers who are looking to build upon their basic knowledge on digital marketing to better engage their customers via digital marketing platforms;
  • Professionals and small enterprise owners who are seeking to leverage on digital marketing strategies to increase the public’s awareness of their products and services.

Entry Requirement

  • A minimum of one year of employment experience (preferably in sales and marketing)
  • Internet and social media savvy (in personal use)
  • Learner request to bring ThumbDrive

Assessment

There is an assessment (Scenario-based objective questions, Portfolio, and Oral Interview) at the end of the 2 day course.

For more information/ registration or Group / In-House Training, please contact Jaslyn @ 6278 9785 or email jaslyn@cbsgroup.com.sg

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