Course Information

Date 13 Sep 2017, Wed
Time 9am - 5pm
Venue Royal Plaza on Scotts Singapore Hotel Including Tea breaks and International Gourmet Buffet Lunch at Award winning Carousel Restaurant (Halal Certified)
Fee S$ 500 (Nett)
S$ 300 (After PIC Grant of 40%)
Contact Jaslyn
9767 9686 / 6278 9785
jaslyn@cbsgroup.com.sg
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Companies can claim 400% tax deductions or 40% cash payout of total training expenditure under the Productivity and Innovation Credit (PIC) Scheme.

Terms and Conditions apply.

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13
Sep 2017

The Power Of The Inbox

INTRODUCTION

New dynamic email marketing strategies that drive engagement and conversions
Today, despite all that has happened with spamming, email still remains a highly effective and relevant channel, delivering the highest ROI of all channels. When done right, it’s a very cost-effective way to reach and communicate with your target segment. Your email list is one of your top business asset. However, crafting effective emails can be quite tricky given today’s savvy and smart customer who shuns typical marketing emails.

In this noisy marketing world, getting your audience to open, read and click through an email is proving to be more and more challenging.

This course covers new techniques, tips and tricks to craft highly effective emails that consistently deliver high open rates, help nurture leads and drive conversions. From clever subject lines to non ‘salesy’ sign-offs, participants will get the essentials to crafting that perfect email every time that truly connects with the reader and compels them to take action

The class highlights the common email content and structure mistakes that email writers do and how to get around this.

It also covers A/B testing, incorporating call to actions and covers multiple email strategies to help move prospects further down the buyer funnel. Participants will also be given an overview of email automation software like Marketo, Activecampaign, Hubspot etc, and how to decipher and use email analytics.

Designed to be highly interactive, the class is filled with real world and relevant examples. Participants will be immersed in hands on exercises to help them understand and internalize the ideas and strategies presented.

PROGRAM OBJECTIVES

PROGRAM OBJECTIVES
  1. Understand how email can be a powerful way to connect with today’s smart customer
  2. Gain valuable insights and techniques to create powerful emails that get customers to open, read and act upon
  3. Learn the latest email automation techniques and design an email sequence to nurtures leads and drive them through the purchase funnel

After the course participants will have a clear understanding of the new way to execute email marketing. They will learn what construes a bad and good email and how to avoid looking like a spammer. Participants will learn how to write effective email content that customers want to read and engage with. They will also learn to design powerful email automation sequences, how to execute and measure A/B testing and understand email analytics.

PROGRAM OUTLINE

PROGRAM OUTLINE
  • Understanding the mind of today’s savvy customer
  • The new digital customer landscape
  • Why current email marketing is proving ineffective
  • What is a perfect email and how to construct it
  • Email content strategy and language
  • Working with email templates and video embeds
  • Picking power subject lines that engage customers and deliver high open rates
  • Deciphering your customer persona
  • Designing the email marketing funnel
  • Designing and creating an email automation sequence
  • Email analytics

TARGET AUDIENCE

TARGET AUDIENCE

CMO’s, Marketing heads and Marcom executives who are interested in leveraging their email list and delivering higher email ROI for their business. Business owners and founders who need to understand how to effectively do email marketing that engages today’s smart and savvy customers.

COURSE PRE-REQUISTES

COURSE PRE-REQUISITES

Laptop is required as there will be some laptop based exercises. Also, bring an open mind and be present for an amazing day of fun and great learning that will transform your mindset and your business.

TESTIMONIALS

TESTIMONIALS
Ashok showed us how our customers wish to be engaged as well as identifying where exactly we can build more opportunities to connect with them

My colleagues and I were blown away by the insights that Ashok offered

The best part were the anecdotes and the examples, great takeaways for my customer journey design

The course was a real eye opener for me

Ashok is a creative genius. He preaches the modern art of marketing which is constantly updated and relevant.

Ashok is very animated and brings a lot of energy and enthusiasm into his session

Ashok brings an outstanding energy and is infectiously passionate about his projects. His impressive depth of knowledge and the remarkable stories he always has to tell about consumer behavior and creative branding strategies are packed with fresh ideas and inspiration.

Ashok sparked a rethink of our strategy and approach.

Deep behavioural insights along with lots of implementation tips

Ashok delivered the training very insightfully with many relevant case studies

ABOUT THE TRAINER

ABOUT THE TRAINER
Ashok Miranda: Business Transformation Architect

Ashok is a Business Transformation Architect. As a Consultant, Trainer, Speaker and Coach, he helps businesses transform to reach their full potential and navigate today’s complex and challenging environment.

He has deep corporate brand building experience and has built strong brands across Asia for leading multi-national media companies; Walt Disney Television Asia and Sony Pictures.

Ashok has won 43 international and regional awards for creative and marketing excellence.
He has created several proprietary products and processes for startups and SME’s encompassing branding, digital inbound marketing, company culture and customer experience.

Ashok is a thought leader and speaks regularly at Industry events, conferences and seminars and at educational institution events at NUS, SMU and SIM and at the Singapore Chambers of Commerce.

Ashok is passionate about “Reciprocity Marketing” a term he created for the new age of marketing. He strongly believes that marketers need to adapt to this new reality and move from “HYPE’ to ‘HELP’ based marketing to really connect with today’s savvy and smart customers.

His vast global experience, engaging style, highly relevant content and compelling storytelling ability, makes him an exceptional and unique trainer. His training sessions impart immense value to the participants and deliver a novel learning experience they never forget.

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