Professional Certification in Social Media Marketing
- Bridging the Gap between Seller and Buyer through Social Media Marketing
The Ultimate Guide to boost social media marketing success for your business
Although most businesses know that they ought to be using social media, more than a quarter of them don’t know how it can actually help their business. An equal number consider themselves inadequate and lacking in skills for using social media platforms.
Social media, with all its complexity and new features being added so frequently, can be a scary place for businesses and aspiring marketing professionals. It is important to understand the differences and value proposition of each social media channel, and how to effectively utilize them for business advancement.
Learn from Swati Joshi – The Author of the Amazon Bestselling Book on Digital Marketing!
Acquire Insightful techniques to successful Social Media Marketing!
At the end of this course, participants will be able to understand the value of social media channels and how to identify the right channels for their business. They will also be able to create a social media strategy and implement it effectively for business advancement. Participants will also learn how to effectively use social media to help sales.
- The power of social media for businesses
- What happens if you don’t embrace social media?
- The ‘social mindset’
- The demographic spread on various social media channels
- Creating a Social Media Strategy
- Creating content for social media
- Conducting research on Social Media
- Social selling
- Advertising on Social Media
- Best practises for the major social media channels
- Handling negativity
- How can you get started?
WHO SHOULD ATTEND?
Executives and marketing professionals who want to reach out to their audience and potential clients through the internet/website/social media.
All course participants are required to bring along their own laptop for this 2 day Fun, Interactive Eye-Opening, and insightful workshop.
ABOUT THE TRAINER
Social Media Marketing Expert: Swati Joshi
Swati Joshi is a speaker, trainer and digital expert. She is the founder and CEO of Influenshine, a digital marketing company which helps businesses to enhance their digital presence, get more traffic, generate leads, convert leads to sales and build brand authority through digital marketing, PR and growth hacking techniques. She is also the author of the Amazon bestselling book on digital marketing: ‘Untangling the Web: Developing a Blueprint for Digital Marketing’.
After graduating as an engineer, Swati worked with some of the largest global corporations where she serving as a business consultant. She has worked across the USA, Europe and Asia to gain invaluable global perspectives on business, brand-building and communications strategy. She has complemented her technical and business background with digital marketing skills from Stanford University. Additionally, she has gained inter-disciplinary skills from prestigious institutions like IDEO (design), Google (analytics) and General Assembly (social media marketing).
Swati blogs regularly and contribute to publications like The Huffington Post, Executive Lifestyle and others. As a technology and business enthusiast, she is associated with many startups in the thriving entrepreneurial scene of Singapore, and provides guidance and training on digital marketing to several ventures. As a mother and a woman entrepreneur, she works with and helps other dynamic women to succeed by associating with organizations like CRIB Society and Athena Network. She also supports charitable causes like children’s education and digital empowerment in her spare time.